Data Driven stories
Rising demand for programmatic outdoor ads in Singapore has prompted the adtech firm to add three senior staff and deepen regional support.
Mastercard partners CLIK Credit Bureau to sharpen Indonesian lenders' credit decisions, balancing digital growth with tighter risk control.
The consultancy is reshaping its senior technical leadership to meet rising demand for data-led engineering across global data centre projects.
Poor data quality can derail automated campaigns, driving bounces, weak targeting and misleading metrics despite higher engagement potential.
Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.
Synthetic identity fraud is emerging as the fastest-growing threat, with more than one in 10 cases now involving false identities.
Demand for real-time security insights is pushing airports and public spaces towards AI tools that can analyse hundreds of cameras at once.
InDebted has launched Release, a late-stage debt transfer product for clients in Australia, New Zealand and Canada, as an alternative to sales.
Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
The hire marketplace is aiming to sharpen supplier oversight and customer service as it shifts towards a more data-led operating model.
Retail media helped SharkNinja lift unit sales by 12 per cent at Noel Leeming, with Facebook ad spend returning more than USD $15 per dollar.
Advertisers gain access to 2,281 US digital out-of-home screens as VIOOH expands its programmatic reach across 27 cities.
Small firms in Belgium, the Netherlands and Luxembourg can now tap revenue-based working capital inside Buckaroo's payments portal.
The platform aims to help sales teams cut tools and improve targeting by combining account, contact and intent data with AI agents.
Open Media links with VIOOH to trade 42 UK digital out-of-home screens programmatically, offering 120m monthly impressions to buyers.
Clear Mountain Bank rolls out Alkami's digital platform to modernise services, add data-led marketing and rival larger lenders' tech.
Cyber insurer Converge taps KYND's risk intelligence to scale US digital underwriting while chasing profitable cyber insurtech growth.
UK unveils GBP £2.5bn AI and quantum package, as tech leaders hail Sovereign AI Fund as signal of long-term innovation strategy.
Viafoura's Mark Zohar says AI and data will power loyal, paying news communities as publishers abandon dependence on big platforms.