Dave Chaffey stories
{"intro": "
Dave Chaffey is a highly regarded author and expert in technological innovations and digital marketing. His interests lie in the intersection of cutting-edge technology and its application in various industries, including pharmaceuticals.
One of Dave's fascinating stories explores an Australian startup that has developed holographic packaging using augmented reality (AR), revolutionising the way pharmaceuticals giant Bayer engages with its consumers through interactive virtual displays and holographic figures.
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