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Dave Chaffey stories

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Dave Chaffey is an insightful author who delves into the intersection of technology and business, bringing to light innovative advancements that are reshaping industries. His recent story, 'Startup's AR packaging 'wows' pharmaceuticals giant Bayer,' showcases his ability to highlight cutting-edge developments in augmented reality and its impact on both startups and established corporations.

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In reading Dave Chaffey's work, one can gain a deeper understanding of how augmented reality is not just a buzzword but a technology with practical and transformative applications. His stories offer readers exposure to real-world examples where start-up ingenuity meets corporate interest, providing a lens into how modern technology can revolutionize consumer engagement and product interaction.

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Startup's AR packaging 'wows' pharmaceuticals giant Bayer
Tue, 5th Oct 2021
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software development
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ar, vr & metaverse
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digital marketing
An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.