Digital Channels stories - Page 3

Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.

Sitecore has launched Sitecore Stream, an AI platform aimed at simplifying marketing workflows and empowering enterprise marketers with automation.

Zendesk has unveiled a range of AI-powered tools to enhance customer service, including a voice solution in partnership with Poly.ai for improved interactions.

Modern enterprises must master observability to meet soaring digital demands in the APAC region, blending legacy systems with agile, predictive solutions.

DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.

Verint leverages its open AI platform to revolutionise customer experience, integrating real-time data and ensuring security while leading market innovation.

The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.

FedEx unveils handbooks to guide SMEs in China and Japan's eCommerce markets, offering insights on geotargeting, consumer habits, and key shopping dates.

Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.

NICE has launched new workforce management tools aimed at integrating digital front and back-office tasks, enhancing efficiencies and bottom-line results.

Chris Murphy, former GM of The Hallway, joins digital consultancy G Squared to lead a new performance creative division amid rising demand for effective digital campaigns.

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.

Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.

Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.

Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.

Kyndryl forges global alliance with Dynatrace to amplify its business insights offering, enhancing customers' outcomes.

VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.

Jan Sysmans, who is the Mobile App Security Evangelist at Appdome, joins us today to tell us more about Appdome and the importance of mobile app security.

The data streaming provider will help more companies build real-time applications faster at lower costs through a deeper partnership with Google Cloud.