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Digital Marketing stories - Page 2

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Digital Marketing
Unilever chooses Alibaba Cloud solutions to bring marketing game to new heights
July 2020
“Alibaba Cloud’s solutions have the ability to unlock the customer insights needed, and are set to ensure Unilever continues to succeed and build brand loyalty with its customers amid a constantly evolving and complex marketplace.”
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Digital Marketing
Acronis taps Steven McChesney as new CMO
June 2020
The industry veteran brings over 30 years of experience to his new role as chief marketing officer, and will focus on the company's transition to cloud and its wider marketing strategy.
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Customer experience
Datacom dives into cloud with Adobe
June 2020
One of the region's biggest service providers has abandoned its on-premise solution to take CX online with Adobe Experience Manager.
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Digital Marketing
How Turners Group modernised their marketing technologies
March 2020
The stats behind the transformation of the corporations marketing department.
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Digital Marketing
HubSpot adds new features to Marketing Hub Enterprise
January 2020
Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.
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Digital Marketing
Seismic bolsters Asia Pacific team with several key hires
December 2019
"We now have on board a team of proven leaders to foster stronger relationships with our APAC customers and partners.”
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Customer experience
Qualtrics aims to take 'guesswork' out of customer preferences
August 2019
Qualtrics’ Conjoint XM dentifies preferences that consumers have for different features by automating the testing and analysis of various package combinations.
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Digital Marketing
IBM digital marketing division named Acquia Select Partner
July 2019
IBM iX can access cloud and open source digital experience tools to help customers update their businesses and improve customer experiences.
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Customer Relationship Management
HubSpot goes freemium with new CRM offering
July 2019
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
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Digital Marketing
Interview: Adobe's Keith Eadie on advertising - past, present, and future
July 2019
“The last 20 years of programmatic has been about the combination of data and inventory available.  Our vision at Adobe is making advertising part of that experience.”
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Customer experience
Stratacache opens a new Singapore warehouse and logistics centre
July 2019
Stratacache provides scalable customer experiences, supposedly empowering retailers to learn more about their customers.
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Digital Marketing
Report reveals 'keys to success' for Kiwi companies
June 2019
"Successful companies with a maturing view on data are fully embracing emerging technology and intelligent data strategies."
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Digital Marketing
NBA and Unbnd announce an immersive content partnership
June 2019
By creating engaging and memorable experiences, Unbnd aims to transform the way brands connect with people.
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Partner Programmes
HPE significantly expands channel investment
June 2019
Aims to provide sales, technical and marketing professionals with skills, assets, access and innovation to deliver mutual growth.
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Digital Marketing
Kiwi marketers urged to jump on the video advertising train
June 2019
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix. 
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Digital Transformation
New chief digital and technology officer for Kiwibank
May 2019
“Hamish’s career shows a great understanding of how technology can transform the experience for our customers and team."
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Digital Marketing
Australian online purchasing lags behind global counterparts
May 2019
“Despite the increase in digital users, our research shows consumers don’t feel they have everything they need."
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Digital Marketing
Hootsuite leads the social engagement charge - Forrester report
April 2019
“Hootsuite leads the pack with its seller focus and scale,” writes Forrester principal analyst Mary Shea.
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Digital Marketing
Digital experience managers, get excited for Adobe Summit 2019
March 2019
“Digital transformation may be a buzzword, but companies are trying to adapt and compete in this changing environment.”
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Digital Marketing
10 ways to improve your marketing in 2019
March 2019
Small business marketing may take a back seat when there are so many other business priorities, but knowing where to target marketing efforts could be a good way to start.
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Customer experience
Gartner’s four musts for digital customer service
February 2019
Digital technologies and growing customer expectations mean service leaders must get the digital experience right, according to Gartner.
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Customer experience
Experience management trends businesses must know for 2019
February 2019
In 2019, businesses looking to achieve a competitive advantage through XM will need to understand the essential role of emerging technologies.
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Customer experience
Breaking through ‘digital clutter’ in a modern world
February 2019
Whereas once people and organisations craved novelty, excitement and instant gratification, we now crave quiet and meaning in a noisy world.
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Digital Marketing
Study finds many NZ business websites to be slow and self-obsessed
January 2019
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.