eCommerceNews Asia - Technology news for digital commerce decision-makers

Digital Marketing stories - Page 2

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OpenX launches innovative marketplace to maximise marketing spend
Wed, 27th Sep 2023
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digital marketing
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cookies
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contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
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Video: 10 Minute IT Jams - An update from XRii
Fri, 22nd Sep 2023
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digital marketing
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apac
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engagement
Matthew Endresz, who is the CEO of XRii, joins us today to tell us more about XRii and what they are doing in the APAC region.
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Smartsheet unveils next generation of Enterprise Work Management Platform
Thu, 21st Sep 2023
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ai
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smartsheet
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cios
The new AI-powered platform features include unparalleled scale, democratised resource management, and modern simplified views. .
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Pixis raises USD $85 million in series C1 funding round
Mon, 18th Sep 2023
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ai
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funding
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digital marketing
Pixis, a codeless AI infrastructure company for marketing, has raised USD $85 million in its series C1 funding round.  .
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Sectigo Strengthens Channels with Key Executive Hires
Mon, 18th Sep 2023
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bi
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big data
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data analytics
Sectigo appoints Jairo Fraile as VP of Sales and Rob Charlebois as VP of Growth, strengthening their leadership team.
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Snowflake shares insights into data-forward marketers
Fri, 15th Sep 2023
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bi
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big data
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ml
Snowflake's report reveals how marketers are using data solutions to boost revenue and deliver personalized experiences to customers.
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Salesforce launches next gen of its conversational AI assistant
Fri, 15th Sep 2023
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big data
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bi
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cdp
Einstein Copilot is a new generative AI-powered conversational assistant for every Salesforce application, baked seamlessly into the flow of work.
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Exclusive: FranConnect has the solutions for your business
Mon, 11th Sep 2023
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software
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it management
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digital marketing
FranConnect is a software solution that allows franchisors and multi-location business owners to achieve unparalleled visibility and insights.
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Marketing leaders struggle to allocate budgets amidst AI boom
Fri, 25th Aug 2023
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ai
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martech
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digital marketing
Over 60% of marketing leaders plan to invest in generative AI, with more than half seeing greater reward than risk, according to Gartner.
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What this drinks retailer did to boost customer conversion to almost 100%
Mon, 14th Aug 2023
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martech
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cx
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partner programmes
Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.
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Twilio to deliver new customer-aware generative AI
Mon, 7th Aug 2023
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cx
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martech
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ai
Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI.
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UserTesting launches new certified agency partner program
Tue, 25th Jul 2023
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cloud services
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digital transformation
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cx
The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings.
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A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
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digital transformation
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crm
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ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
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Axcient Welcomes Bryce Roberts as Vice President of Marketing
Wed, 12th Jul 2023
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cloud services
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data protection
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dlp
Axcient appoints Bryce Roberts as new VP of Marketing, aiming to drive growth and enhance market visibility for their business availability software.
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APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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advertising
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cookies
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digital marketing
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
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Mastering the complex art of online to offline marketing
Mon, 3rd Jul 2023
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bi
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big data
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data analytics
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
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Storyblok and Semrush team up to empower marketers and drive traffic
Thu, 29th Jun 2023
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martech
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seo
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partner programmes
Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.
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Affable.ai brings the power of AI to influencer marketing
Tue, 20th Jun 2023
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cloud services
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public cloud
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ai
Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
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Australian marketers looking to improve outcomes with generative AI
Fri, 9th Jun 2023
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bi
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big data
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digital transformation
New research reveals that Australian marketers estimate generative AI will save them almost six hours of work per week the equivalent of over a month per year.
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Australian consumers report data-sharing concerns
Wed, 7th Jun 2023
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privacy
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data sharing
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digital marketing
Twilio reveals new research proving trust and transparency are cornerstones of building a sustainable data-sharing ecosystem for digital marketing in Australia.
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Untie Nots wins deal with largest supermarket chain in Singapore
Thu, 1st Jun 2023
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singapore
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loyalty programmes
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digital marketing
Eagle Eye's Untie Nots has secured a multi-year contract with NTUC FairPrice, Singapore's largest retailer, to deliver loyalty challenges.
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OutSystems appoints Christine Nurnberger as Chief Marketing Officer
Wed, 31st May 2023
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cybersecurity
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digital marketing
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application development
OutSystems has appointed Christine Nurnberger as its Chief Marketing Officer to develop and align marketing strategies for the low-code development industry.
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Darktrace Hires Chris Kozup as Chief Marketing Officer
Fri, 26th May 2023
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advanced persistent threat protection
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ai security
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ai
Darktrace, the leader in AI-powered cyber security, has announced the appointment of Chris Kozup as their new Chief Marketing Officer.
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Why marketers need to activate customer data in real-time
Thu, 18th May 2023
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bi
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big data
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cdp
Breaking down data silos and creating a unified single customer profile is only the first step in a powerful omnichannel strategy.