Direct to consumer (D2C) Stories

Global Stories

Direct to consumer (D2C) stories

Neoqura picks The Optimisers for US launch & funding

Neoqura hires The Optimisers for US expansion as it readies Asteroid Ointment, backed by a NZD $2 million crowdfunding plan.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

YFM backs Swanky with GBP £7.6 million growth deal

The Exeter Shopify agency plans recruitment, expansion and acquisitions after YFM Equity Partners committed GBP £7.6 million to support growth.

By Karen Joy Bacudo • 3 min read • Last month

Marketing Technologies

Mercurius Media Capital backs LifeSafe with USD $1.5m

US media-for-equity backing will fund LifeSafe’s direct-to-consumer push, as the fire safety start-up seeks wider household sales.

By Sofiah Nichole Salivio • 3 min read • Fri, 27th Mar 2026

Customer Experience

TikTok Shop adds Bazaarvoice reviews to product pages

Shoppers on TikTok Shop will soon see verified customer feedback from brands’ own websites, helping new listings build trust and sales faster.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026

Partner Programmes

THG Commerce backs Beauty of Joseon’s UK TikTok Shop

Affiliate creators are driving 68% of early revenue as the skincare brand uses TikTok Shop to win UK shoppers beyond specialist retailers.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026

Fintech

Payoneer, FundPark launch eCommerce credit for sellers

Payoneer teams with FundPark to offer Hong Kong eCommerce sellers AI-driven credit lines of up to USD $10 million via integrated accounts.

By Karen Joy Bacudo • 4 min read • Fri, 13th Mar 2026

Stories from Other Regions

Direct to consumer (D2C) stories

Customer Experience

Fujifilm opens largest House of Photography in Auckland

Fujifilm turns Auckland headquarters into a photography hub with printing, workshops and exhibition space, its biggest such venue in the Southern Hemisphere.

By Sean Mitchell • 3 min read • Last week

Software-as-a-Service

ZyG raises USD $60 million to scale AI commerce tools

The cash will fund ZyG OS as online merchants seek AI systems to cut acquisition costs, unify data and scale faster.

By Sean Mitchell • 5 min read • Last week

Customer Experience

Beer52 extends Europa warehousing deal as Coffee52 launches

The subscription drinks group is broadening into coffee while relying on Europa Warehouse to handle sharp demand spikes across its clubs.

By Mark Tarre • 4 min read • Last week

Wearables

Samsung launches Mother's Day Galaxy deals in Australia

Shoppers in Australia can save on Galaxy phones, earbuds and watches as Samsung targets Mother’s Day demand through its online store.

By Mark Tarre • 4 min read • Last week

Digital Transformation

Clarks launches curated marketplace with Marketplacer

Customers will see a wider range online as the footwear retailer adds third-party brands without holding extra stock or diluting its identity.

By Catherine Knowles • 4 min read • Last month

Data Analytics

Neato raises USD $25 million to expand beyond Amazon

The funding will open new warehouses in Las Vegas and Chicago as the company pushes its marketplace model into more sales channels.

By Karen Joy Bacudo • 4 min read • Last month

Data Analytics

Maestra posts USD $833,000 in new ARR on demand shift

Brands shifting away from fragmented marketing tools helped Maestra add USD $833,000 in new annual recurring revenue last quarter.

By Karen Joy Bacudo • 3 min read • Last month

Digital Transformation

Atis app launch adds loyalty and direct ordering channel

Half of atis orders are already digital, and its first app will let customers collect points, skip queues and pre-order bowls.

By Sean Mitchell • 4 min read • Last month

Fintech

Dig appoints Ideal World Co-founder Paul Wright to board

Boardroom support for Dig’s expansion into consumer fintech has been bolstered by Ideal World co-founder Paul Wright’s appointment.

By Sofiah Nichole Salivio • 3 min read • Last month

Customer Experience

Luxury eCommerce growth slows as AI reshapes shopping

Luxury brands are losing pricing control online as AI shopping tools push shoppers towards cheaper offers and marketplace channels.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Data Analytics

Yoto uses Oracle NetSuite to support global growth

The children’s audio platform says a single finance and inventory system has improved forecasting and stock planning as annual revenue topped GBP £100 million.

By Sean Mitchell • 3 min read • Tue, 31st Mar 2026