Email stories - Page 2

A new study reveals a rise in scam emails and texts since 2022, with Brits receiving 240 annually, costing over GBP £500 million in H1 2023.

In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.

Xero has revealed its AI-powered business companion, Just Ask Xero (JAX), to boost accuracy in accounting tasks, launching a beta in August.

Xero has unveiled JAX, a new AI-powered smart business companion, at Xerocon London, promising enhanced accuracy in accounting tasks for small businesses.

Pax8 partners with Perception Point to offer advanced threat prevention for email, Microsoft 365 apps, and web browsers, enhancing security for the modern workspace.

Guidewire's latest study reveals varied customer opinions on the insurance industry, highlighting the impact of personal experiences, tech advances, and diversity.

Abnormal Security extends its Account Takeover Protection product and unveils AI Security Mailbox to automate and enhance user security across application platforms.

As vishing scams persist, we explore its mechanisms, common tactics, and how to deter these voice phishing attacks, safeguarding your personal data and finances.

Surge in spam and nuisance communications, particularly via email and digital platforms, revealed in latest Freedom of Information data from the ICO, raising concerns about consumer trust erosion.

Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.

In response to rising AI-driven cyber threats, Darktrace is repositioning to a platform-based strategy aimed at better equipping businesses to anticipate and counter these advanced cyber attacks.

Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.

A surge in scams targeting traditional communication channels such as SMS and email has caused Australians to lose faith in these methods, with in-app messaging emerging as the most trusted platform, according to a recent study.

Mark Orttung steps in as the new CEO of Projectworks, succeeding Matt Hayter who has moved to the role of President and Chief Product Officer.

A quarter of all eCommerce retailers face a decrease in email deliverability due to failure in meeting the DMARC policy criteria set by Yahoo and Google, warns a study by EasyDMARC.

Optilyz's direct mail automation software capabilities are enhanced following a successful integration with SnapLogic's platform, allowing improved performance and data formatting flexibility while boosting customer reach.

Yellow.ai launches an AI-powered Email Automation feature, revolutionising customer service with real-time responses, increased efficiency, and reducing operational costs by 60%.

Trend Micro to showcase platform-based approach to comprehensive enterprise security, including 5G networks, at MWC Barcelona 2024, leveraging its subsidiary CTOne's expertise.

Xero unveils AI vision and previews GenAI-powered business assistant, JAX, aiming to revolutionise accounting for small-scale businesses by automating tasks and delivering tailored insights.

New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.