F1 stories
A survey of 4,000 workers found digital friction is fuelling burnout, tears and staff turnover as TeamViewer automates routine IT tasks.
Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.
The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.
AI search and digitisation are helping media owners turn ageing archives into usable assets, with Iron Mountain recognised by Google Cloud.
Collectors can now buy a motion simulator mirroring Racing Bulls’ one-off Suzuka cherry blossom livery, as teams seek fresh merchandise revenue.
Managed service providers could spot missing protections and wasted licences sooner as the new engine pulls data from existing security tools.
At Albert Park, F1 insiders reveal how sharper data use, tighter security and resilience planning combine to unlock race-winning performance.
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Keeper Security has kicked off a global identity-first cybersecurity campaign as it enters a third season backing the Atlassian Williams F1 team.
Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.
Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.
Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.
Fake Olympics shop ads on Meta push fans to cloned sites mimicking Milano Cortina 2026 store to steal card and personal details.
McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.
McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.
Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.
Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.
Revolut launches titanium Audi F1 card in Australia for AUD $209.99, bundling fan rewards, events and a new 'Overtake' ad campaign.
Rogers and Mastercard unveil Canada's first World Legend credit card, blending 3% cash back with travel, roaming and VIP entertainment perks.
Hexagon metrology tech underpins Red Bull Ford's first in-house F1 power unit as the team targets micron-level precision for 2026.
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