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Fan Experience Stories - Page 2

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Fan Experience stories

Ruckus Networks signs TGR Haas F1 as official partner
Network Infrastructure

Ruckus Networks signs TGR Haas F1 as official partner

Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.

By Sofiah Nichole Salivio • 4 min read • Fri, 23rd Jan 2026
Twilio, AEG partner to enhance live sport & ticketing
Customer Relationship Management

Twilio, AEG partner to enhance live sport & ticketing

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 21st Jan 2026
Private 5G & LTE spend to surpass USD $7.2bn by 2028
Unified Communications

Private 5G & LTE spend to surpass USD $7.2bn by 2028

Private 5G and LTE spend will top USD $7.2bn by 2028, as industries shift from public mobile networks to standalone private deployments.

By Kaleah Salmon • 4 min read • Mon, 12th Jan 2026
Six Nations Rugby partners with Capgemini to boost digital fan experience
Data Analytics

Six Nations Rugby partners with Capgemini to boost digital fan experience

Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.

By Jed Nykolle Harme • 4 min read • Wed, 1st Oct 2025
Seattle Seahawks unite fan data with Amperity for better engagement
Customer Experience

Seattle Seahawks unite fan data with Amperity for better engagement

Seattle Seahawks partner with Amperity to unify fan data, enabling personalised engagement and improved experiences for supporters at Lumen Field and beyond.

By Melvin Hipolito • 3 min read • Fri, 19th Sep 2025
Adobe brings AI-powered creative tools to Premier League fans
Digital Transformation

Adobe brings AI-powered creative tools to Premier League fans

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

By Sean Mitchell • 4 min read • Thu, 10th Jul 2025
AI transforms sports engagement as fans seek personalisation
Surveillance

AI transforms sports engagement as fans seek personalisation

AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.

By Melvin Hipolito • 4 min read • Tue, 1st Jul 2025
Orlando Magic expand SAS AI partnership to personalise fan experience
Gaming

Orlando Magic expand SAS AI partnership to personalise fan experience

SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
Adobe & NFL expand partnership to boost fan engagement with AI
Digital Transformation

Adobe & NFL expand partnership to boost fan engagement with AI

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025

Stories from Other Regions

Fan Experience stories

Twilio, AEG expand fan tech deal across arena & LA Kings
Data Analytics

Twilio, AEG expand fan tech deal across arena & LA Kings

Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.

By Catherine Knowles • 4 min read • Fri, 23rd Jan 2026
Atlanta Hawks partner with ManageEngine on IT overhaul
Data Analytics

Atlanta Hawks partner with ManageEngine on IT overhaul

Atlanta Hawks tap ManageEngine to unify IT across State Farm Arena, boosting live event reliability and real-time visibility for fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 22nd Jan 2026
CyberCX extends Australian Open cyber security deal
Firewalls

CyberCX extends Australian Open cyber security deal

CyberCX will stay on as the Australian Open's cyber security partner through 2026, as tennis ramps up defences against digital threats.

By Mark Tarre • 4 min read • Mon, 19th Jan 2026
Antevia powers Bath Rugby with new private 5G network
Unified Communications

Antevia powers Bath Rugby with new private 5G network

Antevia's private 5G now underpins Bath Rugby's Recreation Ground, tackling match-day congestion and boosting operations and fan services.

By Catherine Knowles • 4 min read • Thu, 15th Jan 2026
Cricket Australia updates app with AI insights, analysis & history
Data Analytics

Cricket Australia updates app with AI insights, analysis & history

Cricket Australia revamps its Live App with real-time AI insights, chat-style analysis and scorecards going back to 1886.

By Catherine Knowles • 4 min read • Fri, 19th Dec 2025
TEG & Google Cloud launch AI assistant to personalise live events
Data Analytics

TEG & Google Cloud launch AI assistant to personalise live events

Ticketek Entertainment Group and Google Cloud have launched Stella, an AI assistant enhancing live event discovery and personalising fan experiences.

By Shannon Williams • 3 min read • Wed, 19th Nov 2025
8x8 extends Southampton FC partnership to boost fan engagement
Unified Communications

8x8 extends Southampton FC partnership to boost fan engagement

8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.

By Catherine Knowles • 3 min read • Fri, 29th Aug 2025
Amitabh Bachchan & Ganguly debut as AI holograms in India
Digital Transformation

Amitabh Bachchan & Ganguly debut as AI holograms in India

Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.

By Catherine Knowles • 4 min read • Thu, 17th Apr 2025