Fitbit stories
The Fitbit Ionic integrates seamless fitness tracking, GPS, and stylish comfort, making it a compelling choice for fitness enthusiasts this year.
The worldwide wearables market continued its upward trajectory in the final quarter of 2017 with full year shipment volumes reaching new records.
Q4 2017 shipments grew by more than 32% over Q4 2016, the highest ever number of shipments in a single quarter for any wearable vendor.
Fitbit unveils first update to Fitbit OS for Ionic smartwatch users, including over 60 apps and enhanced performance.
The Fitbit Alta is Fitbit's slimmest design yet, but don't mistake its simple design for a basic fitness band...
Apple reclaims the top spot in the wearable band market with 3.9 million shipments in Q3 2017, fuelled by strong demand for the Apple Watch Series 3.
Samsung's latest Gear Sport and Gear Fit2 Pro smartwatches debut, posing a sleek challenge to Fitbit's Ionic in the race for your wrist.
Fitbit introduces Fitbit Flyer, wireless headphones with powerful audio, customisable fit, and connectivity to the new Ionic smartwatch.
Fitbit's Ionic smartwatch sets sights on revolutionising health tracking, blending lifestyle features with a fitness-first ethos.
Apple has fallen to third place in the market, overtaken by both Xiaomi and Fitbit - despite the latter experiencing a 34% year-on-year decline.
For many vendors in the wearables industry, layoffs and senior management departures have been a common theme of late - but there are opportunities.
The worldwide wearables market continued its rapid rise in the first quarter of 2017 (1Q17) with multiple companies experiencing triple digit growth.
Apple has been crowned the leading wearable technology company, despite CEO Tim Cook's stubborn refusal to release Apple Watch numbers.
Wearables market sees 3.1% growth in Q3, with fitness trackers leading the way, accounting for 85% of the market.
Fitbit's growth has slowed, with shares plummeting 31% after lowering its guidance for Q4 revenue growth to just 2-5%.
Apple Watch shipments drive significant growth in global smart watch market, with 2.8 million units shipped in Q3 2016.
La Trobe University's new sensor technology aims to revolutionise Australia's livestock industry by providing insights into animal health and behavior.
Fitbit launches redesign of its personal training app, Fitstar, offering tailored workouts and guidance to help users achieve their fitness goals.
Apple and Samsung remain on top, while LG, Panasonic, Sony and The Warehouse's Veon proving popular with Kiwi consumers.
I highly recommend it for those looking to get more out of their fitness trackers, but don't to step into the world of a smart watch just yet.
