Football stories
New contracts in Australia and Ireland give the Edinburgh sports tech group a foothold in coach analytics as bodies seek cheaper, consistent review.
Fans face a higher risk of phishing as most FIFA World Cup 2026 partners still lack the strict email checks that block spoofed messages.
Football rights holders could recoup millions as Fastly and LALIGA test AI tools to spot and remove illegal live streams in real time.
Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.
Roborock debuts an AI stair-climbing Saros Rover at CES and kicks off a multi-year global partnership with Real Madrid Football Club.
Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.
Fans heading to the 2026 World Cup are urged to beware of rising digital scams involving ticket fraud and fake travel deals, warns cybersecurity firm Norton.
Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.
Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.
The SCORES Network and Code and Theory launched 'Find Your Feet,' an AI-crafted campaign blending sport and poetry to inspire youth growth and confidence.
Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.
Higher World Cup ticket demand is pushing up resale prices and exposing Canadian fans to fraud on unverified online channels.
Manchester City appoints N-able as official cyber partner to safeguard its expanding digital operations and global fan data footprint.
Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.
Lexar will debut Argentina football-themed storage at Convergence India 2026, previewing new AFA portable SSDs for fans and creators.
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.
UK football ads are missing the target as male fans reject boozy, laddish clichés and demand healthier, more nuanced portrayals.
Samsung is recasting AI as an invisible, trusted home companion, using CES 2026 to unveil proactive, privacy-focused smart living.
Liverpool strike multi-year deal with SAS to power AI-driven marketing, sharpening global fan engagement and partner campaigns.
OPPO New Zealand has become the exclusive Smartphone & Smart Device Partner for the All Whites and Ford Football Ferns in a two-year deal.
