Formula One stories
Racing Bulls simulator launches in Cherry Edition livery
This month
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partner programmes
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social media
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formula one
Racing Bulls' cherry blossom Japanese Grand Prix livery inspires limited-edition motion simulator as F1 collectibles market expands.
Octave tech to drive Racing Bulls' asset operations
Last month
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manufacturing
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digital transformation
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iot
Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.
Oracle Red Bull extends AI partnership ahead of 2026
Fri, 27th Feb 2026
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data analytics
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hpc
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ai
Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.
McLaren extends Dell tech deal to power F1 data push
Wed, 18th Feb 2026
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storage
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gaming
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network infrastructure
McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.
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McLaren partners with Rubrik to secure racing data
Thu, 29th Jan 2026
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data protection
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dr
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ransomware
McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.
Schneider Electric powers new McLaren Racing tie-up
Wed, 28th Jan 2026
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hyperscale
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dc
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supply chain
Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.
Alteryx extends McLaren data deal into WEC Hypercar
Thu, 15th Jan 2026
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data analytics
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formula one
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productivity
Alteryx deepens ties with McLaren Racing, joining its WEC Hypercar project as Official Partner with car branding from the 2027 season.
Confluent & VCARB partner to drive real-time data in Formula 1
Thu, 2nd Oct 2025
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data analytics
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supply chain
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ai
Confluent partners with VCARB Formula 1 team to stream real-time data, enhancing race strategy and engineering with rapid telemetry insights.
Airwallex, Arsenal partner for Asia tour & stadium branding
Sat, 19th Jul 2025
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formula one
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airwallex
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financial services
Airwallex teams up with Arsenal as Official Finance Software Partner, sponsoring the club's 2025 Asia tour and gaining stadium branding rights.
Oracle Red Bull Racing adopts cloud suite to boost F1 operations
Fri, 27th Jun 2025
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digital transformation
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cx
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martech
Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications to enhance finance, HR and customer operations, boosting efficiency under F1's strict cost cap.
Airspeeder flying car races set the pace for the next mobility revolution
Tue, 27th May 2025
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network infrastructure
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edge computing
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cartech
Airspeeder's electric flying car races over South Australia's salt flats could spark a revolution in urban transport and eVTOL technology development.
PPDS extends partnership with Oracle Red Bull Racing team
Thu, 23rd Jan 2025
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uc
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digital signage
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displays
PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.
VCARB partners with Dynatrace for F1 tech excellence
Wed, 15th Jan 2025
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formula one
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dynatrace
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sportstech
Visa Cash App Racing Bulls and Dynatrace have forged a partnership, making the latter their official analytics partner for the 2025 Formula One season.
Extreme Networks partners with Stake F1 Team Kick Sauber
Tue, 27th Feb 2024
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data analytics
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wireless networks
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bi
Extreme Networks join forces with Stake F1 Team Kick Sauber in a strategic partnership that enhances wireless connectivity and bolsters in-car technology.
HCLTech named fastest-growing among top 10 global IT firms
Mon, 22nd Jan 2024
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it services
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formula one
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wef
Recognised at the World Economic Forum 2023, India's HCLTech emerges as the fastest-growing brand among global top 10 IT firms, increasing its brand value by 7% to $6.537bn.
ServiceNow becomes Aston Martin Aramco Formula One Team's official partner
Thu, 9th Nov 2023
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partner programmes
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formula one
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servicenow
ServiceNow teams up with Aston Martin Aramco Formula One as their official Intelligent Platform Partner, debuting at the Las Vegas Grand Prix.
Epson innovations and Mercedes-AMG Petronas Motorsport
Tue, 19th Mar 2019
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printing
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sports
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formula one
At the 2019 Australian Grand Prix, Valtteri Bottas and Lewis Hamilton led Mercedes-AMG Petronas to victory, highlighting innovative contributions from Epson.
Critical data centre operations is just like F1
Thu, 13th Dec 2018
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network infrastructure
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datacentre infrastructure
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hyperscale
Schneider's David Gentry believes critical data centre operations share many parallels to a formula 1 race car team.
Mercedes F1 head of IT discusses data storage – and the woes of backup
Thu, 19th Jul 2018
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storage
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dr
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hyperscale
Matt Harris has been with the team for 20 years and here he shares its incredible data history - including a data outage he will take to his grave.
Epson's F1 partnership with Mercedes-AMG Petronas Motorsport continues
Sat, 24th Mar 2018
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printing
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formula one
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epson
Never one to turn down a free lunch, FutureFive's Darren Price took one for the team and headed to Melbourne to talk F1 with Epson and Mercedes.