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The latest digital commerce news for Asian businesses

Freshworks stories

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Apps
Freshworks integrates with Google's Business Messages
August 2022
"The integration with Freshworks makes it fast and easy for businesses to have conversations with their customers within the Google apps."
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Productivity
Nine in 10 employees frustrated by workplace technology
June 2022
Businesses face a potential workplace crisis due to inadequate technology, damaging employee productivity, mental health and the ability to retain talent.
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Remote Working
IT teams deploy powerful technologies to enable remote work
May 2022
"We found that IT teams mastered the challenges of remote work last year in large part by employing powerful yet easy-to-use technologies."
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CRM
Freshworks launches new CRM with Shopify availability
April 2022
Freshworks has launched a new customer relationship management (CRM) solution, which has also been made available on the Shopify apps store.
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Partner Programmes
Freshworks enhances partner program, hires new channel VP
March 2022
"Our partner program attracts technology companies, resellers, system integrators and MSP that recognise the market need for native cloud solutions."
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Customer service
77% of consumers will share data if their service is more personalised - Freshworks report
August 2021
Despite calls for better data privacy amongst businesses and their customers, it doesn’t mean that the data sharing game is over.
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Retail
Australian consumers support local retailers following COVID-19 pandemic
June 2021
The survey shows 78% will continue to spend money they normally wouldn't to support workers and struggling businesses, and 97% of those that shifted to shopping locally will continue to do so.
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CRM
Freshworks named in fourth Magic Quadrant this year
October 2020
Most recently, the company was named a Niche Player in the Magic Quadrant for IT Service Management Tools for its Freshservice solution.
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Digital Engagement
'Old tech' may be holding back businesses & employees during COVID-19
August 2020
77% of executives say good employees will start looking for a new employer if their current job doesn’t have the right information, tools, and technology they need to do their job well.
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Digital Engagement
Webinar: The role of technology in making (or breaking) employee engagement
July 2020
Employee engagement equals better productivity, loyalty, and customer satisfaction – and it’s critical to an organisation’s success.
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CRM
What’s new in the CRM CEC Magic Quadrant
June 2020
Vendors added and upgraded, alongside the old reliables in the 2020 Gartner Magic Quadrant for CRM Customer Engagement Center.
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SAP
Millions wasted on poor knowledge management solutions
October 2019
A survey by Ecosystm has revealed that businesses are spending over US$600,000 on average on solutions that are adding little to no value.
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Freshdesk
Freshworks expands local product hosting on Sydney data centre
July 2019
Launched in January last year, the Sydney data centre already hosts the popular Freshdesk and Freshservice products.
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AI
Freshworks enhances its AI-powered Omnibot
April 2019
“The predictive engagement engine by Freshworks helps sales personnel identify and capitalise on opportunities."
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APAC
Freshworks launches first APAC data center in Sydney
January 2018
The new data center brings added security for APAC customers.
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Messaging
Freshworks launch messaging product for customer engagement
September 2017
The company says the solution provides a suite of website and in-product engagement capabilities, which help businesses capture more leads.
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Microsoft
Freshworks makes new position to bring in ex Akamai managing director
August 2017
​Freshworks has announced the appointment of SIdharth Malik to the specially created position of chief revenue officer.
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Chatbots
Freshworks acquires startup's chatbot-building platform
July 2017
Joe Hukum’s technology is powered by a robust decision tree framework that automates sales, service, and support workflows, across various channels.