HubSpot stories

Datarails launches FinanceOS, a unified data layer and MCP link to AI tools, promising governed, real-time finance workflows at scale.

G2's 2026 Best Software Awards show buyer loyalties shifting fast, with 47% new top products and a major shake-up in global rankings.

UiPath lands five places in G2's 2026 Best Software Awards, spanning AI, development, IT management and global seller categories.

Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.

Disposable emails are quietly wrecking sender reputation, analytics and security. Here's how to block them without losing real users.

Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.

Big banks and AI leaders signal they will layer new AI tools on top of, not instead of, core enterprise software systems.

Xero unveils its 2025 Power Lists, spotlighting the most‑connected apps across accounting, payments, retail, trades and professional services.

Airbyte launches Enterprise Flex, a data platform enabling secure, AI-ready data control with flexible deployment across cloud and on-premises environments.

Scalekit has secured USD $5.5m in seed funding to launch a developer toolkit that authenticates AI agents and protects enterprise IT systems.

Projectworks has secured NZD $25 million in Series A funding to expand globally, integrating AI tools and boosting its team by 50% amid strong industry recognition.

HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.

Teradata partners with Fivetran to streamline automated data integration, enabling real-time data movement into Teradata VantageCloud for AI and analytics.

RingCentral wins Frost & Sullivan's 2025 Global Customer Value Leadership Award and rolls out pay-per-organiser pricing for its Events platform.

Forethought's 2025 report reveals agentic AI boosts CX outcomes, resolving 57% more tickets and cutting costs by over 20%, outperforming traditional AI solutions.

Sinch has been recognised as an Essential App for HubSpot, enhancing its partnership by integrating messaging channels into HubSpot's platform for improved customer engagement.

Christchurch's Concentrate has won HubSpot's 2024 Impact Award for Product Excellence, celebrating its redesign of Chelsea Sugar's website which boosted user engagement.

HubSpot and Canva have teamed up to enhance efficiency for small and medium-sized businesses by integrating Canva's design tools within HubSpot's platform.

HubSpot has launched its first data centre in Australia, enabling local businesses to enhance performance and data sovereignty while meeting compliance needs.

A HubSpot study reveals just 17% of Australian businesses have adopted AI tools, despite personal use by 51% of leaders highlighting a significant gap.