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Influencer Marketing Stories - Page 7

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Influencer Marketing stories

Five key trends reshaping eCommerce marketing for 2025 revealed
Data Analytics

Five key trends reshaping eCommerce marketing for 2025 revealed

Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.

By Shannon Williams • 5 min read • Thu, 3rd Jul 2025
Onlyfans models need PR people too, the latest move
Marketing Technologies

Onlyfans models need PR people too, the latest move

Million Billion Media teams up with Xentrik to launch an AI-driven campaign enhancing PR and marketing for OnlyFans content creators and influencers.

By Sean Mitchell • 4 min read • Wed, 2nd Jul 2025
PIXI unveils AI platform to transform luxury travel content
Robotic Process Automation

PIXI unveils AI platform to transform luxury travel content

PIXI launches AI platform to transform luxury travel marketing, offering hotels and advisors instant access to curated, secure visual content globally.

By Jed Nykolle Harme • 5 min read • Sat, 21st Jun 2025
Video & influencer strategies seen as key for B2B marketers
Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025
Influencers could fund lavish Australian weddings with a few posts
eCommerce

Influencers could fund lavish Australian weddings with a few posts

Australian influencers with millions of followers can fund lavish weddings with just a few sponsored Instagram posts, new research reveals.

By Sean Mitchell • 5 min read • Tue, 3rd Jun 2025
Launchd acquires Huume to boost influencer marketing reach
Digital Transformation

Launchd acquires Huume to boost influencer marketing reach

Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.

By Sean Mitchell • 3 min read • Tue, 3rd Jun 2025
Asian social trends reshape UK social media & influencer scene
Crypto

Asian social trends reshape UK social media & influencer scene

Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.

By Shannon Williams • 3 min read • Thu, 15th May 2025
Trust & partnerships key to APAC travel marketing success
Customer Experience

Trust & partnerships key to APAC travel marketing success

A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.

By Kaleah Salmon • 4 min read • Thu, 15th May 2025

Stories from Other Regions

Influencer Marketing stories

Peer reviews surpass influencers for UK shoppers' purchase decisions
Customer Experience

Peer reviews surpass influencers for UK shoppers' purchase decisions

Peer reviews and user-generated content now influence 65% of UK shoppers, surpassing celebrity endorsements in shaping purchase decisions, finds Akeneo study.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025
Marks & Spencer leads social media in back-to-school campaigns
Instagram

Marks & Spencer leads social media in back-to-school campaigns

Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025
Australia's top food influencers earn up to AUD $18,401 per post
Marketing

Australia's top food influencers earn up to AUD $18,401 per post

Australia's top food influencers earn up to AUD $18,401 per post as TikTok and Instagram redefine how Aussies discover meals and dining spots.

By Melvin Hipolito • 4 min read • Tue, 19th Aug 2025
THG Commerce named TikTok Shop Partner in social retail push
eCommerce

THG Commerce named TikTok Shop Partner in social retail push

THG Commerce has become an official TikTok Shop Partner, enhancing its social commerce services to help brands sell directly on social media platforms.

By Kaleah Salmon • 3 min read • Mon, 18th Aug 2025
Launchd acquires Hoozu to strengthen global creator strategy
Marketing Technologies

Launchd acquires Hoozu to strengthen global creator strategy

Launchd has acquired Australian influencer agency Hoozu to boost its global creator strategy and expand its influencer marketing capabilities.

By Melvin Hipolito • 3 min read • Thu, 31st Jul 2025
Homeware brands adapt as UK demand grows for outdoor living
Marketing Technologies

Homeware brands adapt as UK demand grows for outdoor living

UK homeware brands like Dunelm and Ikea adapt as demand for outdoor living soars, with Dusk seeing a 42% rise amid sunny weather and changing consumer trends.

By Kaleah Salmon • 4 min read • Thu, 24th Jul 2025
Gen Z drives renewed optimism & new demands in UK retail
Customer Experience

Gen Z drives renewed optimism & new demands in UK retail

Gen Z boosts UK consumer confidence to 28%, driving demand for personalised, authentic retail experiences amid cautious economic optimism, says dentsu report.

By Shannon Williams • 4 min read • Fri, 11th Jul 2025
Australian brands at serious risk of being crushed by global eCommerce giants, expert warns
Marketing Technologies

Australian brands at serious risk of being crushed by global eCommerce giants, expert warns

Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.

By Teresa Sperti • 6 min read • Wed, 2nd Jul 2025
YouTube marks 20 years as top platform for influencer spend
Marketing Technologies

YouTube marks 20 years as top platform for influencer spend

YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.

By Kaleah Salmon • 3 min read • Fri, 30th May 2025
Charlie Oscar partners with Fluent to streamline marketing insights
Partner Programmes

Charlie Oscar partners with Fluent to streamline marketing insights

Charlie Oscar partners with Fluent to cut reporting time by 82% using generative AI, boosting marketing insights and freeing teams for strategic work.

By Kaleah Salmon • 3 min read • Tue, 20th May 2025