John Wheeler stories

John Wheeler, the author of the insightful columns presented below, delves into the critical intersection of technology, consumer engagement, and business strategy. With an astute analysis of contemporary corporate practices, Wheeler explores the delicate balance that companies must strike in the digital age.

In his first column, "How poor social media risk management can lead to customer disloyalty," Wheeler examines the pitfalls of social media engagement and its potential repercussions on brand loyalty. His incisive commentary sheds light on how a mismanaged online presence can erode trust and alienate a company's customer base.

Wheeler's second piece, "Design thinking lies at the corner of risk management and innovation," tackles the pressing challenge that businesses encounter in their quest for disruptive innovation. He discusses how design thinking serves as a critical framework for navigating the risks and opportunities that come with digital transformation, pushing the envelope for growth and profitability.