Kantar stories
Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.
Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.
YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.
Gen Z's appetite for AI-powered smartphones, particularly Samsung's Galaxy S24, is driving market demand according to Kantar's recent data analysis.
Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.
Kantar's latest report reveals a surge in ad-supported streaming subscriptions in the UK, rising to 31% amid changing viewer habits and economic pressures.
Kantar and LiveRamp have broadened their partnership, enabling advertisers to better target online campaigns using Kantar's consumer data across key markets.
Johnnie Walker has entered the top five most valuable UK brands for the first time, rising four places and growing its value to US$10.9 billion.
Despite high awareness of online threats, a Kantar TNS survey finds many New Zealanders neglect basic security measures like using antivirus software.
The latest smartphone OS data from Kantar Worldpanel ComTech has revealed Android and iOS are continuing to increase their share of most markets.
