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Loyalty programmes stories

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Loyalty NZ completes cloud migration to unlock new value
Last week
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aws
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the instillery
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vmware
Loyalty NZ, known for the Flybuys loyalty programme, has completed the cloud migration programme with the help of partners The Instillery, AWS and VMware.
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2023 Trends: Future proof your loyalty program with a data-driven strategy
Mon, 14th Nov 2022
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data analytics
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digital transformation
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uber
For leading brands, combining a digital-first experience with an effective loyalty program is critical to its customer-centric digital transformation. Yet why are so many brands getting it wrong?
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How to implement an effective and personalised loyalty program
Wed, 8th Jun 2022
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bi
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big data
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data analytics
There’s no doubt about it – incorporating a robust customer loyalty program in almost any consumer-facing business can pay off.
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Harnessing digital innovations to maximise loyalty programmes and improve CX
Thu, 26th May 2022
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crm
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saas
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digital transformation
When it comes to the retail sector, merchants have never had access to so many different client touchpoints and data to understand their customers better.
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Research unveils precarious customer loyalty for retailers
Wed, 18th May 2022
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crm
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cx
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martech
New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.
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Lightspeed launches all-in-one marketing platform in ANZ
Wed, 18th May 2022
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open source
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nz
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australian
ECommerce provider, Lightspeed has launched a new all-in-one marketing solution, Lightspeed Marketing & Loyalty in Australia and New Zealand.
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How franchisees can benefit from card-linked, frictionless rewards programs
Wed, 16th Feb 2022
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martech
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cx
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loyalty programmes
Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.
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How investing in card-linked loyalty programs can improve customer retention
Tue, 1st Feb 2022
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bi
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big data
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data analytics
Customer engagement has never been more central to the retail industry than in 2021. As the market becomes increasingly crowded and consumers become more tech-savvy, their expectations have risen, meaning that retailers need to do more than ever to capture their attention.
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Data derived from customer loyalty: more valuable than ever before?
Mon, 10th Jan 2022
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martech
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cookies
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marketing
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
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How card-linked loyalty programs will take eCommerce to the next level
Thu, 14th Oct 2021
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cx
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martech
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crm
A card-linked loyalty program can help retailers and service providers take their eCommerce to the next level in several ways.
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How open ecosystem, card-linked loyalty programs are changing Australian retail
Wed, 29th Sep 2021
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cx
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martech
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crm
As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.
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Data: the key to unlocking loyalty success
Mon, 27th Sep 2021
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martech
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loyalty programmes
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cheetah digital
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
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Unleashing the power of retail loyalty: Who is getting it right?
Mon, 30th Aug 2021
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crm
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cx
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martech
Loyalty programs provide an exclusive ‘experience beyond the product' and help businesses get a better picture of their consumer buying journey. 
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Businesses urged to improve customer experience through card-linked loyalty programs
Fri, 27th Aug 2021
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crm
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cx
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martech
Retailers that improve the customer experience are better placed to improve revenue and profits amid growing competition, writes Loyalty Now CEO Cary Lockwood.
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Five ways businesses can increase profitability from loyalty programs
Mon, 26th Jul 2021
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profit
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loyalty programmes
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ecommerce
Here are five ways in which businesses can increase the profitability of their rewards programs.
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Kiwi Startup Spotlight: From loyalty card, to app, and beyond
Mon, 11th Sep 2017
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startup
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new zealand business
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loyalty programmes
In three years, Goody has attracted more than 550,000 registered members in New Zealand.
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Goody launches loyalty app promising to save Kiwis thousands of dollars
Tue, 15th Aug 2017
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cloud
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new zealand business
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loyalty programmes
The free app allows members to download hundreds of deals, across entertainment, dining, accommodation, pharmacy and beauty.
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