Market research stories
Local brands will get more support as the ad verification firm deepens its Malaysia push amid rising concern over AI-generated content quality.
Trusted peer recommendations are increasingly outweighing ad budgets in Singapore B2B, potentially giving smaller firms a better shot at Gen Z buyers.
Smaller companies are facing cyber losses almost equal to their resilience spending, as attacks cost an average USD $52,000 a year.
Nearly half of security leaders now rank AI agents above external hackers and malicious insiders, according to Exabeam's survey.
Nearly seven in 10 Australians walk away from AI service chats when bots fail to recall earlier exchanges, a Twilio survey finds.
British founders remain wary of AI, with trust and knowledge gaps leaving small firms behind their European peers despite heavy admin loads.
Spending on AI-ready infrastructure and software will drive Australia's IT market past AUD $192.2 billion in 2027, Gartner says.
Members will gain wider access to research, training and peer support as GTIA folds ASCII's community model into its global IT channel network.
Automakers' shift to software-defined cars is driving demand for remote updates, diagnostics and digital services across fleets.
Festive spending is shifting earlier, with nearly 8.8 million Australian adults who celebrate Christmas decorating before December, a survey found.
AI meal planning is gaining trust in Australia and New Zealand, but shoppers still override automated basket choices to control price and pack size.
The survey points to tighter rules, stronger brand scrutiny and gaming's growing role in how Australians socialise, learn and spend.
A survey suggests 21% of UK cardholders do not know what cover their cards include, highlighting a wider checkout protection gap.
Retailers risk losing Gen Z buyers quickly, as 43% have switched brands over AI use despite widespread adoption of recommendations.
Most US companies lack full trust in AI, with governance and accountability systems struggling to keep pace with adoption.
Australian IT buyers are increasingly basing workplace tech choices on gaming-led expectations for speed, usability and reliability.
A survey of 2,000 adults suggests AI is overtaking friends and media as a source of money help, despite lingering doubts over accuracy.
Only 23% of US consumers trust generative AI to pay, but 61% would let Visa handle agent-led transactions, a survey found.
UK retailers could miss the mark on digital spending, with shoppers valuing reliable basics such as pricing and returns over flashier AI tools.
UK tech and telecoms small firms are outpacing the wider SME market, with most already using AI and planning fresh expansion.