Marketing Automation stories - Page 2
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
How marketing automation could shape NZ’s future
Wed, 30th Jan 2019
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big data
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bi
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martech
85% of leisure travellers decide on activities post-arrival, highlighting the need for timely, tailored marketing.
Why email still makes for a great business tool
Mon, 9th Jul 2018
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bi
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big data
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martech
Despite social media surge, email remains king for personal and effective customer engagement.
HubSpot’s latest offering makes it easier to deliver better CX
Fri, 11th May 2018
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bi
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big data
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crm
HubSpot's new customer service product is designed to turn every customer interaction into a growth opportunity.
SAS a Leader in Magic Quadrant for multichannel marketing hubs
Wed, 9th May 2018
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big data
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bi
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martech
SAS tops Gartner's Magic Quadrant in Multichannel Marketing Hubs.
Marketing platform makes recommendations personal across user channels
Thu, 26th Apr 2018
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accounting systems
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bi
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big data
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.
Marketo announces Slack integration to improve sales and marketing collaboration
Mon, 5th Feb 2018
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big data
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bi
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martech
Marketo partners with Slack to boost real-time customer engagement for users, driving sales and marketing synergy.
Spark NZ's Qrious snaps up Ubiquity; blending marketing automation and analytics
Tue, 13th Jun 2017
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bi
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big data
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data analytics
Qrious has snapped up Kiwi marketing automation provider Ubiquity in deal which will see digital marketing and data driven intelligence combined.
It’s not just about the weather: put your emails in context
Tue, 10th May 2016
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big data
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bi
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martech
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.
Integrated CMS a winner for Sitecore
Tue, 1st Nov 2011
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edutech
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bi
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big data
Latest financial results show global revenue up 50%, profit up 30%, headcount up 40%.
Demystifying Web Engagement Management
Mon, 1st Nov 2010
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bi
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big data
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ecm
Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.