Marketing strategy Stories

Asian Stories

Marketing strategy stories

The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech

AI tools now favour recent, credible coverage over paid media, leaving B2B tech firms with a growing visibility gap in search results.

By Patrick Keenan • 5 min read • Last month

Data Protection

Content systems in B2B tech: Scaling assets across channels

B2B tech firms are wasting budget on one-off assets as tighter content systems help extend reach, sharpen messaging and improve ROI.

By Patrick Keenan • 4 min read • Last month

Global Stories

Marketing strategy stories

Digital Transformation

CMOs face pressure from poor internal decision design

Chief marketing officers face pressure from fragmented structures and muddled accountability as The Marketing Society and Ekimetrics flag internal design flaws.

By Joseph Gabriel Lagonsin • 4 min read • 2 days ago

Data Science

Rumblings launches AI platform for marketing decisions

The Australian startup is targeting a fast-growing market as marketing teams seek clearer guidance from data rather than more automated content.

By Sean Mitchell • 5 min read • Last week

Data Analytics

Consumer use of generative AI rises to 73%, survey finds

Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.

By Sean Mitchell • 3 min read • Last week

Customer Experience

Gen Z shoppers trust AI recommendations, study finds

Retailers face a shift in trust as 64% of Gen Z shoppers buy on AI recommendations without checking other sources, a study finds.

By Sofiah Nichole Salivio • 4 min read • Last month

Partner Programmes

How to work with TechDay: A guide for PR Agencies

TechDay tells PR agencies to send pitches by email, include full copy and images upfront, and avoid follow-ups, embargoes and off-topic stories.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Last month

Digital Transformation

Spalba appoints Erica Seo as Business Head for APAC

Rising demand for cross-market corporate events has prompted Spalba to deepen its APAC push, with Singapore as the regional hub.

By Sean Mitchell • 3 min read • Last month

Stories from Other Regions

Marketing strategy stories

Streaming

Nexxen sees fragmented Australian viewing for 2026 World Cup

Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.

By Sean Mitchell • 4 min read • Yesterday

Digital Transformation

Apex wins Marketing Team of the Year at Network Group

Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.

By Joseph Gabriel Lagonsin • 3 min read • 2 days ago

Marketing

Premium media lifts brand trust, The Trade Desk finds

Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.

By Mark Tarre • 4 min read • Last week

Customer Relationship Management

Acquirz hires data & AI chief after Marketscan deal

The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.

By Sofiah Nichole Salivio • 3 min read • Last week

Customer Relationship Management

First-party data is the new oil: Why Australian businesses can't afford to wait

Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.

By Lovan • 7 min read • Last week