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Marketing strategy Stories - Page 17

Global Stories

Marketing strategy stories

Chris Tredwell named COO as Aqilla boosts AI plans
Digital Transformation

Chris Tredwell named COO as Aqilla boosts AI plans

Chris Tredwell has been appointed COO at Aqilla, driving AI integration in its cloud accounting software and targeting 20% annual growth.

By Jed Nykolle Harme • 3 min read • Wed, 13th Aug 2025
Epicor names Kerrie Jordan Chief Marketing Officer to drive growth
Digital Transformation

Epicor names Kerrie Jordan Chief Marketing Officer to drive growth

Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.

By Jed Nykolle Harme • 3 min read • Wed, 13th Aug 2025
PPDS boosts EMEA sales & global marketing with new leaders
Digital Signage

PPDS boosts EMEA sales & global marketing with new leaders

PPDS appoints Jae O Choi Park as EMEA Commercial Head and Ron Cottaar as Head of Global Marketing to boost sales and brand presence worldwide.

By Melvin Hipolito • 4 min read • Tue, 12th Aug 2025
Visa appoints Meble Tin to lead Oceania marketing from Sydney
Fintech

Visa appoints Meble Tin to lead Oceania marketing from Sydney

Visa has appointed Meble Tin as Head of Marketing for Oceania, leading efforts from Sydney to boost brand and client engagement across the region.

By Melvin Hipolito • 3 min read • Tue, 12th Aug 2025
AdsAdvisor launches advanced planning tool for mobile studios
Partner Programmes

AdsAdvisor launches advanced planning tool for mobile studios

AdsAdvisor unveils Business Modeling, a tool helping mobile studios streamline financial planning and boost revenue forecasting across iOS, Android, and more.

By Catherine Knowles • 3 min read • Fri, 8th Aug 2025
NP Digital Australia reports record H1 2025 with AI investment
Data Analytics

NP Digital Australia reports record H1 2025 with AI investment

NP Digital Australia achieved a record H1 2025, onboarding eight new clients and boosting AI, analytics, and creative marketing capabilities nationwide.

By Kaleah Salmon • 3 min read • Wed, 6th Aug 2025
ADMA forms new Advisory Committee to advance ethical marketing
Digital Transformation

ADMA forms new Advisory Committee to advance ethical marketing

ADMA has formed a new Advisory Committee with leaders from top Australian firms to advance ethical marketing and shape industry futures.

By Kaleah Salmon • 4 min read • Thu, 24th Jul 2025
Appian appoints David Crozier as Chief Marketing Officer
Digital Transformation

Appian appoints David Crozier as Chief Marketing Officer

Appian has named David Crozier as its Chief Marketing Officer from July 2025, leveraging his tech marketing expertise to boost global growth.

By Melvin Hipolito • 3 min read • Fri, 18th Jul 2025
David Taylor joins ASI Alliance as Chief Marketing Officer
Crypto

David Taylor joins ASI Alliance as Chief Marketing Officer

David Taylor joins ASI Alliance as Chief Marketing Officer to lead global efforts advancing decentralised artificial intelligence and superintelligence projects.

By Jed Nykolle Harme • 3 min read • Fri, 18th Jul 2025
Goodbye SEO, hello GEO: How AI is reshaping brand discovery
Customer Experience

Goodbye SEO, hello GEO: How AI is reshaping brand discovery

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.

By Marty Hungerford • 7 min read • Mon, 14th Jul 2025
James Zipeure appointed Group CEO to boost Mortar AI global growth
Digital Transformation

James Zipeure appointed Group CEO to boost Mortar AI global growth

James Zipeure appointed Group CEO of Mortar AI to spearhead global growth and launch new Marketing Mix Modelling tool across US, UK and Asia.

By Melvin Hipolito • 3 min read • Mon, 14th Jul 2025

Stories from Other Regions

Marketing strategy stories

From promise to powerhouse: Five years of programmatic out-of-home growth in New Zealand
Marketing Technologies

From promise to powerhouse: Five years of programmatic out-of-home growth in New Zealand

Programmematic digital out-of-home advertising in New Zealand has surged from 226 screens in 2020 to 3,700+, redefining the nation's marketing landscape.

By Sandra Scott • 3 min read • Fri, 22nd Aug 2025
UK electronics market set for GBP £25.4bn as search trends shift
Gaming

UK electronics market set for GBP £25.4bn as search trends shift

The UK consumer electronics market is set to reach GBP £25.4bn in 2025, driven by AI devices, smartphones and rising demand for new gadgets despite a slight brand dip.

By Shannon Williams • 4 min read • Thu, 21st Aug 2025
Ulli Appelbaum's new book makes brand strategy evidence based
Partner Programmes

Ulli Appelbaum's new book makes brand strategy evidence based

Brand strategist Ulli Appelbaum's new book reveals how evidence-based brand associations drive market success, blending neuroscience and marketing science.

By Kaleah Salmon • 4 min read • Wed, 20th Aug 2025
Max Bonpain joins Openmarkets as Chief Marketing Officer to drive growth
Fintech

Max Bonpain joins Openmarkets as Chief Marketing Officer to drive growth

Max Bonpain has joined Openmarkets as Chief Marketing Officer to spearhead growth and international expansion in wealth and finance sectors.

By Melvin Hipolito • 3 min read • Tue, 19th Aug 2025
Gibson boosts email revenue 120% with SAP Emarsys tools
Customer Experience

Gibson boosts email revenue 120% with SAP Emarsys tools

Gibson's email revenue soars 120% and engagement doubles after using SAP Emarsys, boosting direct-to-consumer sales and personalised marketing efforts.

By Jed Nykolle Harme • 4 min read • Wed, 6th Aug 2025
UK marketers say leadership disconnect undermines morale, results
Partner Programmes

UK marketers say leadership disconnect undermines morale, results

A new study finds three quarters of UK marketers feel senior leadership excludes them from decisions, harming morale amid rising demands and limited resources.

By Jed Nykolle Harme • 3 min read • Tue, 5th Aug 2025
UK marketers outpace policy as AI investment & ROI surge
Marketing Technologies

UK marketers outpace policy as AI investment & ROI surge

UK marketers lead in AI investment and ROI, but only 36% have formal policies despite London overtaking New York as a top AI hub.

By Jed Nykolle Harme • 3 min read • Fri, 25th Jul 2025