Marketing strategy Stories - Page 23

Global Stories

Marketing strategy stories

HCL Technologies bolsters precision marketing offering

HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.

By Staff Writer • 2 min read • Mon, 22nd Jun 2020

Marketing Technologies

Acronis taps Steven McChesney as new CMO

Acronis appoints tech marketing veteran Steven McChesney as CMO to enhance brand awareness and focus on cyber protection and cloud transition.

By Staff Writer • 2 min read • Tue, 16th Jun 2020

Partner Programmes

Okta updates partner programme for 2020

Okta revamps its Partner Connect programme with enhanced training, accreditation, and marketing tools to bolster global distribution and partner expertise.

By Staff Writer • 2 min read • Thu, 2nd Apr 2020

Partner Programmes

The four key trends shaping modern consumer behaviour

Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.

By Shannon Williams • 3 min read • Fri, 5th Jul 2019

Partner Programmes

Ingram Micro gives Cloud Marketplace an overhaul

Including a new UI, improved sales and marketing tools, and an API for integrating a partner's own storefront, CRM and billing.

By Ben Moore • 2 min read • Mon, 18th Mar 2019

Customer Relationship Management

Asia Pacific marketers now global leaders in AI adoption – report

While half (51%) of North American marketers see 'no perceived need' for AI, only a third (38%) of APAC marketers share this sentiment.

By Kai Ping Lew • 3 min read • Tue, 27th Feb 2018

Marketing Technologies

Cadence is key to being heard - Fairfax Media CMO

Changes in the media industry are forcing organisations like Fairfax Media to rethink their business strategy and monetisation methods.

By Kai Ping Lew • 4 min read • Tue, 30th May 2017

Marketing Technologies

Large disconnect between marketing strategy vision and execution - HubSpot

The latest State of Inbound report found 77% of C-level respondents say their business' marketing strategy is effective, compared to 51% of employees.

By Kai Ping Lew • 3 min read • Thu, 18th May 2017

Data Analytics

Inbound marketing 101 – HubSpot COO on engaging the modern human in your business

For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.

By Kai Ping Lew • 4 min read • Mon, 8th May 2017

Partner Programmes

Young photography gear retailer uses social media to engage customers

Photogear, a nascent photo retailer, thrives on social media, bonding with customers through authentic, engaging content.

By Kai Ping Lew • 2 min read • Fri, 28th Apr 2017

Customer Relationship Management

Mumbai-based Netcore launches CX-based marketing solution

Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time.

By Kai Ping Lew • 2 min read • Mon, 24th Apr 2017

Data Analytics

Getting insight from your marketing analysis

Marketers struggle to harness data analytics, but learning the ropes could end the 'fluffy' approach and boost ROI.

By Rebecca Caroe • 4 min read • Tue, 28th Feb 2017

Data Analytics

Salesforce kicks off 2017 with major new Spring release

Salesforce recently made their release notes officially available, and there is little doubt that Spring '17 is a big update.

By Ashton Young • 3 min read • Fri, 20th Jan 2017

Customer Relationship Management

Salesforce Einstein: How this new AI platform will transform your CRM

Salesforce has brought in the power of Einstein with its new AI platform that's about to make CRM much more intelligent.

By Sara Barker • 4 min read • Mon, 19th Sep 2016

Marketing Technologies

Hyland launches marketing portal to help channel partners keep OnBase

Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.

By Sara Barker • 2 min read • Mon, 22nd Aug 2016

Marketing Technologies

Microsoft: Nine tips for optimising your marketing strategy

Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.

By Jennifer S Tomlinson • 6 min read • Thu, 14th Jul 2016

Partner Programmes

Expert advice: Vision vs Strategy

Marketing plans often mistake visions for strategies. True strategies require in-depth planning and alignment with the overall business goals to be effective.

By David Yockelson • 2 min read • Mon, 20th Jun 2016