Media stories
Optimising Retail Media for a rapidly expanding market
Last month
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collaboration
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open platform systems
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retail
The full potential of retail media is yet to be reached, and the power of data at scale can be leveraged to solve more than sales goals.
AMD gears up to power new era of interactive media
Tue, 11th Apr 2023
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video
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ai
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streaming
The purpose-built video processing architecture features an AV1 accelerated pipeline, delivering 32x 1080p streams per card, with AI-enabled video quality optimisation.
How tech businesses can tell a good brand story
Wed, 15th Feb 2023
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it industry
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marketing
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branding
The tactics used in PR and marketing are growing ever more creative; content marketing is king, but the channels for a tech business to communicate through have also exploded.
87% of CNET’s AI content is detectable, new study shows
Fri, 27th Jan 2023
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ai
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journalism
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cnet
Media publications are turning to an unusual method to try and achieve their goals and write content for them, artificial intelligence (AI).
Adobe adds innovations and capabilities to Analytics offering
Thu, 16th Jun 2022
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big data
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contact centre
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bi
Adobe's new services in Analytics deliver a single workspace for brands to unify data and insights across all media types, including metaverse and streaming media
Snapchat and Ticketmaster announce new media innovation
Thu, 17th Feb 2022
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maps
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market
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snapchat
Snapchat and Ticketmaster have announced a partnership that is set to change the ways of event commerce and media.
Mediaocean identifies challenges and opportunities of omnichannel marketing and CTV
Thu, 13th Jan 2022
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martech
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omnichannel
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open source
"As we head into 2022, it’s heartening to see our market adapt and evolve into one that’s more effective and resilient with leadership taking the inherent challenges in stride.”
SOLD: Microsoft acquires Xandr from AT&T in a billion dollar deal
Tue, 28th Dec 2021
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microsoft
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at&t
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mergers and acquisitions
"As the digital landscape evolves in a post-cookie world, Microsoft and Xandr together will help shape the digital ad marketplace of the future."
Snowflake launches Media Data Cloud, a collaboration tool for media and advertising
Wed, 20th Oct 2021
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compliance
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advertising
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media
“The Snowflake Media Data Cloud will fuel the next wave of innovation in the advertising ecosystem.”
Isentia infuses AI into media monitoring capabilities
Fri, 5th Feb 2021
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marketing
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media solution
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media
Boundary Detection is designed to isolate relevant news items that would otherwise be difficult to determine in some forms of media.
NZ's tech news sails in the slipstream of healthy tech sector
Fri, 22nd May 2020
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techday
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technology sector
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media
TechDay's managing editor explains how New Zealand's tech media flies under the radar, but it doesn't mean we're dead.
Nutanix partners with Avid to bring HCI to the media industry
Fri, 24th Apr 2020
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converged infrastructure
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multi-cloud
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partner programmes
“This collaboration offers companies a multi-cloud solution to easily support business-critical apps in the industry while providing a platform that is simple, flexible, and powerful.”
Alibaba Cloud and Animal Logic extend collaboration
Thu, 31st Oct 2019
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multi-cloud
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animation
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alibaba cloud
Through this partnership, the parties hope to drive efficiencies of media production by utilising more cloud computing technologies, according to a statement.
Stuff unveils video platform
Tue, 6th Aug 2019
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video
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digital entertainment
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stuff
The platform continues to build on Stuff’s vision to be a platform for content published by others
Freeview launches new On Demand experience
Fri, 6th Jul 2018
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nz
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freeview
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freeviewplus
The new Freeview On Demand supposedly provides a more seamless experience.
‘Significant demand’ drives Wasabi to open new data center on west coast
Tue, 3rd Jul 2018
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data center interconnection
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digital entertainment
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it infrastructure
The media and entertainment industry is fuelling Wasabi's expansion at the moment, with the new facility connecting Hollywood and Silicon Valley.
Trust, truth, and ethics – AI’s role in the media
Thu, 17th May 2018
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ai
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events
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media
The conclusion drawn was AI is not at the stage when it can take the place of writers, or popular presenters, but is at the stage that it can support.
DIGMYIDEA Maori Innovation Challenge launches
Tue, 17th Apr 2018
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startup
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new zealand business
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hackathon
The DIGMYIDEA Māori Innovation Challenge is now open, with the competition calling on budding Māori digital entrepreneurs to put their ideas forward.
NZ Herald relaunches website with a mobile-optimised experience
Wed, 7th Jun 2017
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new zealand herald
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media
Some of the main changes with the new look include a left-side navigation bar and an indication of how long articles will take to read.
The BIG question: Is tech making us all dumb?
Fri, 26th Aug 2016
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google
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social media
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opinion
Anyone who has spent time online must’ve asked themselves this question at least once: “When did people become so stupid???”
TechDay remains committed to local operations
Fri, 29th Apr 2016
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techday
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asia pacific
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media
Without TechDay, IT and tech journalism would almost be dead in New Zealand.
TVNZ launches digital-first news platform
Mon, 6th Jul 2015
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apps
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tvnz
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media
“We've really invested in our journalists and our technology to make ONE News Now a reality."
Maori TV: has editorial independence been compromised?
Mon, 8th Jun 2015
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labour party
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maori television
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media
The Labour Party is calling for assurance on Maori TV editorial independence following the shock resignation of Mihingarangi Forbes last week.
Is printed news destined for the litter tray as more Kiwis head online?
Mon, 5th Jan 2015
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ebooks
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stuff
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impact pr
The uptake of online newspapers is set to increase further as more Kiwis start reading online.