Merkle Stories

Asian Stories

Merkle stories

Merkle's report underscores the power of personalisation in APAC

Merkle's new report, Customer Experience Imperatives, urges businesses to anticipate and respond to consumer needs as 85% of APAC consumers believe personalised recommendations shape their brand experiences, promoting loyalty and long-term relationships.

By Imee Dequito • 3 min read • Thu, 8th Feb 2024

Global Stories

Merkle stories

Marketing Technologies

Gender bias in AI - how to spot it, and how to prevent it

From job ads to image tools, AI is quietly amplifying gender bias - but with better data, design and oversight, we can reverse it.

By Ruth Bucknell • 4 min read • Fri, 6th Mar 2026

DevOps

How to navigate a career change into tech. As a woman. In your 40s

Women in their 40s are reclaiming tech careers, proving life experience, grit and curiosity can trump age bias and fast-track reinvention.

By Mandy Bath • 5 min read • Fri, 6th Mar 2026

Customer Experience

Adobe launches AI agents to automate customer experience tasks

Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.

By Melvin Hipolito • 4 min read • Thu, 11th Sep 2025

Marketing Technologies

Fluent Commerce unveils revamped global channel partner program

Fluent Commerce, the Australian OMS provider, revitalises its global channel partner programme, aiming to stimulate the OMS wave and strengthen its diverse partnerships.

By Sean Mitchell • 2 min read • Thu, 14th Mar 2024

Customer Experience

Fluent Commerce partners Merkle to implement OMS for VF Corp

Fluent Commerce is supporting the apparel and footwear company VF Corporation by partnering with customer experience firm Merkle to implement a new OMS.

By Gaurav Sharma • 3 min read • Tue, 21st Mar 2023

Customer Relationship Management

Gentrack and Merkle bring Salesforce solutions to utilities

Gentrack is a Salesforce consulting partner, and both Merkle and Gentrack have invested in integrating and implementing Salesforce's energy and utility cloud.

By Gaurav Sharma • 3 min read • Wed, 30th Nov 2022

Stories from Other Regions

Merkle stories

Digital Transformation

UK shoppers willing to pay more for connected experiences

Four in five Brits have used connected tech like QR codes and AR when shopping recently, with many willing to pay more for these experiences, says Merkle.

By Shannon Williams • 3 min read • Mon, 5th May 2025

Data Analytics

Revolent to address growing cloud skills gap in the region

Revolent expands into New Zealand to increase Salesforce expertise in the region, starting with the customer experience transformation business Merkle.

By Gaurav Sharma • 3 min read • Tue, 25th Apr 2023

Customer Relationship Management

Havas Market× names Rebecca Tos as Managing Partner

Havas Media Group appoints Rebecca Tos as Managing Partner to head new Havas Market× division offering full customer journey engagement for marketers.

By Sean Mitchell • 2 min read • Thu, 2nd Mar 2023

Merkle Stories

Asian Stories

Merkle's report underscores the power of personalisation in APAC

Global Stories

Gender bias in AI - how to spot it, and how to prevent it

How to navigate a career change into tech. As a woman. In your 40s

Adobe launches AI agents to automate customer experience tasks

Fluent Commerce unveils revamped global channel partner program

Fluent Commerce partners Merkle to implement OMS for VF Corp

Gentrack and Merkle bring Salesforce solutions to utilities

Stories from Other Regions

UK shoppers willing to pay more for connected experiences

Revolent to address growing cloud skills gap in the region

Havas Market× names Rebecca Tos as Managing Partner

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