Moloco stories
Moloco launches performance CTV ads for app marketers
Yesterday
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martech
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ai
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marketing
Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.
PvX ROAS insights: What Is driving UA performance today
Mon, 15th Dec 2025
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gaming
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data analytics
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martech
PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.
Moloco & Xiaomi join forces to boost global ad targeting
Wed, 4th Jun 2025
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martech
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iot
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cartech
Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Fri, 2nd May 2025
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data science
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martech
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ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
Moloco named among top five global mobile ad platforms for 2025
Fri, 2nd May 2025
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martech
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
Mobile gaming focuses on high-value users & long-term growth
Thu, 17th Apr 2025
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gaming
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martech
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digital entertainment
Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.
Pat Copeland joins Moloco to lead machine learning efforts
Thu, 10th Apr 2025
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cx
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martech
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commerce systems
Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.
Moloco & MetaRouter team up for enhanced ad personalisation
Fri, 28th Feb 2025
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cx
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martech
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risk & compliance
Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.
Topsort appoints umer paracha as new Head of Marketing
Wed, 2nd Oct 2024
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digital transformation
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martech
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ai
Topsort appoints Umer Paracha as Head of Marketing. With expertise from Daraz and Lansinoh, he's poised to drive growth amid Topsort's USD $20m funding boost.
Moloco launches updates to Cloud Demand-Side Platform
Tue, 19th Apr 2022
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martech
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ai
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cloud services
The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.