Online marketing stories

World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.

AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.

EZZ partners with JD Health to boost China supplement sales, tapping JD.com's vast digital healthcare platform for broader consumer reach.

Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.

Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.

As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

Cloaking dominates PropellerAds' 2025 safety report as stricter checks drive a 35% rise in blocked campaigns and more account suspensions.

DoubleVerify hires former Starcom executive Robert Millett to lead its first Melbourne office as it accelerates growth across Australia and APAC.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

Online creators turn from volatile ad deals to subscriptions, affiliates and paid events, bringing bigger paydays but trickier tax demands.

Porsche launches a cloud-based 3D Cayenne Electric configurator, streaming photoreal models to browsers, apps and dealer showrooms.

Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.

Agentic AI is set to move from hype to frontline tool by 2026, autonomously steering cyber defence workflows and search-led marketing.

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

HeterMedia has enhanced hybrid meetings at its new Hong Kong office with Sennheiser's TeamConnect Ceiling 2 microphones and TC Bar M conferencing devices for clearer collaboration.