Online shopping stories
Trust in AI shopping agents is weakest in the UK, where payment worries are holding back uptake as Spain shows far stronger confidence.
Higher energy costs are squeezing household budgets, but digital commerce and brisk business investment are helping keep growth steady at 2.4% in 2026.
Visa is pouring billions into AI defences as regulators demand safer, auditable systems to counter faster cyber threats and fraud.
Urgent discounts are failing to speed up purchases, with most shoppers consulting multiple sources and many abandoning baskets over shipping fees.
Millions of Europeans with disabilities still face daily online barriers, as half of Irish businesses remain unaware of new EU rules.
The hire signals Bir's push to expand online retail in Azerbaijan, where eCommerce still makes up about 3% of sales.
Shopify merchants will be able to surface independent feedback more easily as Trustpilot's app upgrade makes reviews part of the buying journey.
Retailers are turning to specialist search tools as the category grows, with Gartner valuing the market at USD $17.41 billion in 2025.
Retailers are being pushed to capture sales from AI assistants as Salesforce links its commerce software to ChatGPT and other platforms.
Most shoppers are happy for AI to compare products, but only 4% want it involved in payment, a new survey shows.
Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.
Australian fashion shoppers can now split payments at checkout, as Zip secures a slot on THE ICONIC's online store.
Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.
Most AI-discovered brands still face a trust test, as 79% of UK users check other sources before buying and only 4% would skip that step.
Rewards are now swaying 91% of US shoppers to buy again, with Amazon Prime, Walmart+ and Starbucks Rewards topping loyalty rankings.
Trust remains thin for AI-led shopping, with most UK adults saying they would reject systems that handle spending or payment data.
Most Britons still want to control the final purchase, with 65% uncomfortable letting AI buy on their behalf, Dentsu found.
Amazon will invest USD $48 billion in India by 2030, expanding AI, cloud and logistics infrastructure while increasing jobs and exports.
Younger consumers are shaping retail deal days, with Gen Z and Millennials far more likely than Boomers to use AI tools and spend more.
Nearly six in ten Londoners have seen more scam attempts in the past year, with social media fraud and AI-made ruses fuelling concern.