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Opinion Stories - Page 58

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Opinion stories

Why more SaaS vendors are embedding data quality into their core platforms
Customer Relationship Management

Why more SaaS vendors are embedding data quality into their core platforms

SaaS vendors are baking real-time data quality checks into core products to cut waste, curb fraud, and turn cleaner data into trust.

By Bobby Joseph • 6 min read • Fri, 20th Feb 2026
How UA financing levels the playing field in mobile
Gaming

How UA financing levels the playing field in mobile

Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.

By Elena Egorova • 5 min read • Thu, 19th Feb 2026
Goodbye VPNs, Hello cloud-delivered Zero Trust
Firewalls

Goodbye VPNs, Hello cloud-delivered Zero Trust

SonicWall's Cloud Secure Edge promises easy, cloud-delivered Zero Trust to replace ageing VPNs with simpler, stronger remote access.

By Jose Correa • 3 min read • Thu, 19th Feb 2026
Why it's time to ensure your business is ready for the e-invoicing adoption wave
Digital Transformation

Why it's time to ensure your business is ready for the e-invoicing adoption wave

As e-invoicing mandates loom across Australia and New Zealand, businesses must upgrade now or risk losing lucrative government contracts.

By Chris Calverley • 4 min read • Thu, 19th Feb 2026
Marketers boost budgets as LLMs emerge as key audience
Digital Transformation

Marketers boost budgets as LLMs emerge as key audience

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

By Catherine Knowles • 4 min read • Thu, 19th Feb 2026
Gartner: LLMs to reshape PR budgets & staff chatbots
Marketing Technologies

Gartner: LLMs to reshape PR budgets & staff chatbots

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

By Sean Mitchell • 4 min read • Wed, 18th Feb 2026
Maximising value from AI in 2026
Data Protection

Maximising value from AI in 2026

AI's promise for 2026 hinges on fixing decaying, duplicate customer data to curb hallucinations and unlock sharper, revenue-driving insight.

By Barley Laing • 4 min read • Tue, 17th Feb 2026
Stop burning money on manual marketing tasks
DevOps

Stop burning money on manual marketing tasks

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

By Adrian Randall • 4 min read • Tue, 17th Feb 2026
The new rules of digital identity in ANZ: KYC & AML trends for 2026
Data Protection

The new rules of digital identity in ANZ: KYC & AML trends for 2026

Deepfakes, new biometrics rules and AI agents are rewriting digital identity, forcing ANZ firms to treat KYC as core infrastructure.

By Edmund Ng • 6 min read • Mon, 16th Feb 2026

Stories from Other Regions

Opinion stories

Procurement with a brain: Let agentic AI take the wheel and streamline your processes
Digital Transformation

Procurement with a brain: Let agentic AI take the wheel and streamline your processes

Agentic AI is reshaping procurement, automating source-to-pay decisions to cut risk, lift efficiency and free teams for strategic work.

By Francesco Colavita • 5 min read • Wed, 18th Feb 2026
LinkedIn unveils Premium All-in-One for Aussie SMEs
Software-as-a-Service

LinkedIn unveils Premium All-in-One for Aussie SMEs

LinkedIn launches Premium All-in-One in Australia, bundling AI-powered hiring, marketing and sales tools for fast-growing small businesses.

By Shannon Williams • 4 min read • Wed, 18th Feb 2026
Australia's cyberattack surge demands a new approach to data resilience
Malware

Australia's cyberattack surge demands a new approach to data resilience

Australia faces world's highest rate of serious cyberattacks, exposing millions and forcing a rethink of data resilience strategies.

By Brett Chase • 5 min read • Wed, 18th Feb 2026
SD-WAN is the SASE foundation enterprises can't ignore
Firewalls

SD-WAN is the SASE foundation enterprises can't ignore

Enterprises rushing to adopt SASE must modernise with SD-WAN first, or risk poor performance, fragmented visibility and weak security.

By Cornelius Mare • 4 min read • Wed, 18th Feb 2026
Inflation, US debt & AI: key risks for NZ investors
Risk & Compliance

Inflation, US debt & AI: key risks for NZ investors

New Zealand investors are warned AI-fuelled gains face “incredible danger” from US inflation, soaring debt and turbulent midterms ahead.

By Michael McCarthy • 5 min read • Wed, 18th Feb 2026
Why household context matters for the future of audience insight
Data Protection

Why household context matters for the future of audience insight

As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.

By Colin Grieves • 4 min read • Wed, 18th Feb 2026
Turning shelfware into software value
Firewalls

Turning shelfware into software value

Australian firms will spend nearly AUD $6.2 billion on cybersecurity in 2025, but partners must tackle shelfware to unlock real value.

By Tim Fulton • 4 min read • Tue, 17th Feb 2026
Are workplaces designed to earn our trust in AI?
Digital Transformation

Are workplaces designed to earn our trust in AI?

Firms race to embed AI, yet staff fear risk and job loss. Can redesigning work and sharing control finally earn employees' trust?.

By Karen Cheng • 4 min read • Tue, 17th Feb 2026