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Optimizely stories

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Digital Marketing
Optimizely and Orchard partner to scale marketing experimentation
This month
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
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Gartner Magic Quadrant
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
March 2022
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
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Marketing
Optimizely launches integrated version of specialised products
December 2021
The integration allows the two products to be implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers.
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Customer experience
Optimizely improves customer experience outcomes with Welcome acquisition
December 2021
Optimizely has announced it has entered into a definitive agreement to acquire Welcome, with the intention of helping marketers deliver better customer experience outcomes.
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Forrester Research
Optimizely welcomes Donna Wilczek to board of directors
June 2021
Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
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Digital Transformation
Two redesigns, one winner: Tailoring processes to customer preferences
August 2018
For a product redesign to be successful, a meticulous rollout is required, coupled with a thorough understanding of your customer base.
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Cloud
Interview: Booktopia on data experimentation & the future of traditional bookshops
October 2017
A vital component in meeting our customers’ needs and wants has been establishing a culture of experimentation.