PC Market stories
Consumers are prioritising pricier PCs over phones, as higher component costs and longer upgrade cycles lifted retail tech revenues across Europe.
Buyers in Australia and New Zealand will get a year of Surfshark One on selected Gigabyte notebooks, adding security value worth more than AUD $170.
Rising short-form video and vlogging demand helped the category reach 16.65 million units, putting pressure on traditional cameras and margins.
Higher component costs and shortages are set to curb demand, with regional PC shipments forecast to drop to 92.0 million units in 2026.
Global PC shipments are set to slump 12% in 2026 as memory shortages push component costs sharply higher and force up system prices.
IDC warns memory shortages and supply constraints will drive a steeper 2026 fall in PC and tablet shipments, even as market value rises.
Apple has launched MacBook Neo, a 13-inch aluminium laptop that becomes its lowest-priced MacBook, targeting students and first-time buyers.
Apple has launched MacBook Neo, a 13-inch aluminium laptop with Apple silicon, focused on budget-conscious users.
Apple launches M5-powered MacBook Air and Pro plus new Studio Displays, pushing on-device AI, faster storage and Thunderbolt 5 connectivity.
Asus courts 215 APAC partners in Sydney, tying AI PCs and omnichannel retail to an ambitious 30% consumer notebook market share goal.
Students and gamers in India can get up to 24-month EMI plans, extra warranty and backpack bundles on selected MSI laptops.
Compact PC builders in India gain more choice as the new cabinets support standard parts, better airflow and budget upgrades.
Rising device prices and tight budgets are pushing more firms towards monthly finance, giving resellers steadier upgrades and richer service sales.
India's PC builders get two new air coolers, one with a real-time temperature display, as Consistent widens its components range.
UK PC retail slumps with sales down as much as 26%, while Germany and France surge ahead, widening Europe's consumer tech divide.
Consistent expands its PC hardware range in India with IcePulse 240mm and HydroCool 360mm ARGB AIO liquid CPU coolers for gaming rigs.
India tablet market shrinks 21.7% in 2025 as commercial orders slump, while consumer demand and detachable devices help lift fourth-quarter shipments.
India's PC market surged to a record 15.9 million shipments in 2025, powered by notebook demand, AI machines and brisk commercial buying.
UK refurbished PC sales nearly double as price-conscious buyers spur fastest growth in Europe and push second-life tech into the mainstream.
AI data centre investment is starving Europe's PC market of key components, driving sharp RAM and SSD price rises into 2026.
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