Perplexity stories
AI tools now favour recent, credible coverage over paid media, leaving B2B tech firms with a growing visibility gap in search results.
Merchants may need to adapt product data as AI assistants increasingly shape online shopping and determine which items appear first.
The move could let travellers book hotels inside chatbots without restarting searches, as AI assistants gain live inventory access and checkout links.
New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.
1Password unveils Unified Access to secure AI agents and machine credentials, promising endpoint-to-agent visibility for security teams.
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
saas.group surpasses USD $100m ARR as it doubles down on AI-led upgrades and fresh acquisitions across its 25-plus software brands.
Plaid and Perplexity debut Portfolio, an AI tool that links brokerage accounts for personalised, conversational investment insights.
monday.com now lets AI agents sign up and work as full platform users, with direct workspace access, shared governance and unified pricing.
monday.com now lets external AI agents sign up, verify and work natively inside its platform, collaborating alongside human users.
Q4 adds AI-focused optimisation to investor relations sites, helping listed firms surface verified disclosures in answer engines like ChatGPT.
Samsung is adding Perplexity as a system-level agent on upcoming Galaxy flagships, deepening its shift to a multi-assistant AI strategy.
Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.
Snapchat adds detailed screen-time and friend context tools to Family Centre, giving parents new teen safety insights without reading chats.
BioCatch warns AI shopping agents will turbocharge online fraud, urging banks and retailers to distinguish helpful bots from criminal misuse.
Babeltext debuts MC-ML-AI, a standard to turn multilingual, multichannel customer chats into completed bookings, transactions and cases.
Agencies can now measure brand visibility in ChatGPT and Google AI Overviews as Semify adds white-label reporting for local business clients.
Search visibility, trade coverage and peer mentions now shape which managed service providers make CIO shortlists in Australia.
Brands risk missing out on AI-led discovery as referral traffic shifts from blue links to answers, prompting a new focus on citations.
Auckland's The Optimisers debuts as a digital agency helping brands win visibility in AI-led search, summaries and autonomous agent results.