Retail media stories

AiPX launches in Australia as an AI-native venture studio, partnering with early-stage founders to build workflow-focused software platforms.

Shopfully names Jonny Mackay to lead Victorian media agency partnerships as retail media and drive-to-store strategies gain momentum.

QSIC adopts Datadog to monitor 17,000-store audio network, slashing incident recovery from days to hours and boosting retail media uptime.

Creative agency 30Acres will rebuild Zulu & Zephyr’s global eCommerce platform on Shopify 2.0, with a new site launching in Q2 2026.

Google maps out an AI-first overhaul of ads, Search and shopping, betting on creator-led influence and emerging agentic commerce tools.

Shirofune has integrated Reddit Ads into its automation platform, letting US marketers manage Reddit alongside major digital channels.

Ramadan 2025 lifted Southeast Asia retail sales 13% as shoppers began browsing weeks earlier and stretched decisions over longer journeys.

JB Hi-Fi teams with Retail MediaWorks to launch Australia’s first consumer electronics-focused retail media network across its 207-store empire.

Spreetail will extend its Shareback profit-sharing programme, aiming to help squeezed eCommerce brands protect margins amid rising costs.

Pricer launches Pricer Avenue, a modular, battery-free shelf-edge platform for targeted premium aisles and promotion-heavy store zones.

Security, privacy and data protection will command the biggest tech spend for Australian retail SMBs in 2026, ahead of AI and global growth.

E-commerce growth is shifting across Europe, with Central and Eastern Europe and the Nordics surging as returns and AI reshape online retail.

Constructor named sole Customers’ Choice in 2025 Gartner Peer Insights report for search and product discovery, earning perfect user rating.

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

Australian retail media booms as brands race to turn fragmented customer data into ‘gold’ with unified, first-party identity and AI insight.

VIOOH partners with ISM to offer programmatic access to 784 digital screens at Shell petrol stations across Germany, serving 200m impressions.

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

Nine expands its Mantis ad tech tie-up to apps, promising safer contextual ads, more premium inventory and Olympics-ready controls.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

VIOOH partners with Atmosphere TV to offer programmatic access to over 60,000 venue screens, delivering 1bn monthly impressions globally.