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Sara Coghlan stories

Sara Coghlan is an insightful author whose recent stories delve into the intricacies of customer loyalty and personalized marketing within the evolving landscapes of the financial and quick-service restaurant (QSR) industries. With a keen focus on the impact of fintech disruptors and the pressing need for digital transformation, her writing sheds light on how businesses can better connect with their customers.

Through her analysis, readers can gain a deeper understanding of the importance of relationship marketing in fostering customer loyalty, particularly within the financial services sector. She articulates the necessity for businesses to adapt to changing consumer expectations and highlights the role of personalization in cultivating lasting connections.

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Why the financial services industry needs to embrace ‘relationship marketing’
Tue, 11th Oct 2022
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fintech
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cx
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martech
Fintech disruptors and a desire for personalized experiences are shaking up customer loyalty in the financial services industry.
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Why QSRs need to ‘cook up’ a perfect customer loyalty solution
Tue, 11th Oct 2022
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data analytics
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cx
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martech
Competition is heating up in APAC's QSR industry. To stay profitable, restaurants must embrace digital transformation and personalized marketing.