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Search engine optimisation news stories

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Search engine optimisation
Online shopping: Mobile traffic soars but consumers still prefer to buy via desktop - Contentsquare report
Consumers may be turning to their mobiles to browse online stores, but desktop still rules the roost when it comes to making actual purchases.
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Botify
Search engine marketing firm Botify eyes APAC expansion after $55m funding round
While the US market accounts for 60% of the company’s revenue, the company says it is established and growing its operations in Asia Pacific.
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Search engine optimisation
Kiwi businesses warned that Google is moving the goal posts
The traditional race to be number one on Google’s organic search results has changed again as updates to online search algorithms shift the game.
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Search engine optimisation
How to avoid disappointment from SEO 'cowboys'
"Many business owners, even marketing managers, can find themselves out of pocket for thousands of dollars before they know it because they don't understand some of the fundamentals."
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Digital Marketing
Kiwi firms can’t afford to ignore online advertising
Voon believes that some marketing managers, particularly those in businesses with more than 10 branches, don’t realise brick-and-mortar stores can also be an SEO goldmine.
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Search engine optimisation
Jobs 'aplenty' for freelance writers, devs & eCommerce specialists?
Jobs tagged with the keyword ‘writing’ took the top spot as the fastest moving job in 2018.
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Digital Marketing
Is your business ready for mobile first indexing?
Mobile-first indexing means that Google will use the mobile version of your website for indexing.
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Digital Marketing
Update lets businesses manage their listing from Google Search page
Businesses with complete listings on Google are twice as likely to gain customer trust and 38% more likely to attract in-store visits.
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Search engine optimisation
Have you forgotten about directory listings for local search?
Yet again, Google has changed its search page layout - the right sidebar went last week…. Now does that matter for your business or not?
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Digital Marketing
Pure SEO helping businesses climb the ladder of search results
Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.
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Google
Mobilised websites: how to get back into Google's good books
"Google may introduce varying degrees of mobile friendliness in future, but right now it’s all or nothing if you want to maintain your place in line."
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Google
Top 5 tips & tricks from Google
You may think that using the internet, specifically search engines like Google, is simple – all you do is type what you want to know in the search box and hit enter, right? Wrong.
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Search engine optimisation
Are Google searches biased?
The internet search giant is facing several US lawsuits which allege its search formula is biased.
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Search engine optimisation
Getting Ranked in Google
Getting found on Google’s page one has always been a huge challenge.
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Search engine optimisation
Google Maps tops 100 million
Google Maps is now used by more than 100 million people a month, says the internet giant.
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Search engine optimisation
MAXIMISE YOUR ONLINE PRESENCE
Here’s how to boost your web presence at minimal cost for maximum effectiveness.