Search Engine Optimisation (SEO) stories - Page 5
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Kiwis being taken for a ride with certification due to SEO fears
Tue, 27th Nov 2018
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martech
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apm
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software development
A digital marketing agency has noticed that many New Zealand SMEs are paying far too much for SSL certification.
Dropbox rolls out intelligent search engine called Nautilus
Tue, 2nd Oct 2018
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martech
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ai
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dropbox
Dropbox launches Nautilus, a cutting-edge search engine utilising machine intelligence for personalised document retrieval while ensuring data privacy.
Microsoft improves Search function, making it more intuitive and integrated
Tue, 25th Sep 2018
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uc
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martech
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microsoft
Microsoft expands its AI-powered search, integrating Bing with Office 365 for a more cohesive data search experience.
How SMBs can overcome the hurdle of cash flow
Tue, 11th Sep 2018
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martech
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smb
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bartercard
Effective cash flow management is critical for SMBs. From quick invoicing to leveraging Bartercard, here are essential strategies to stay afloat.
Chrome is marking all HTTP sites as 'not secure': What you need to know
Fri, 3rd Aug 2018
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martech
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google
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chrome
The latest version of Google Chrome may bring penalties for businesses that don’t have current SSL certificates.
Access management employees will thank you for – Seos has you covered
Mon, 14th May 2018
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martech
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iam
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seo
Seos can be ported onto microprocessor devices, allowing the credential system to be delivered on mobile devices, wearables, and smart cards.
Aussie indie digital marketers win Bing innovation partner award
Mon, 7th May 2018
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martech
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partner programmes
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digital marketing
Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.
Online retail giant’s Australia launch shakes local market
Tue, 1st May 2018
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martech
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advertising
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online shopping
Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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data analytics
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martech
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planning
A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.
Is your business ready for mobile first indexing?
Thu, 18th Jan 2018
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martech
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google
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digital marketing
Google is moving to mobile-first indexing as over 50% of people now search on smartphones. Here are tips to get ready.
CASE STUDY: Drive web traffic and engagement with a digital audit
Tue, 2nd Jan 2018
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martech
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google
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nextgen distribution
Many resellers are still struggling with their digital presence with one of the most common frustrations being a poor SEO ranking.
NZ partners missing customer opportunities because of outdated marketing
Fri, 8th Dec 2017
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martech
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partner programmes
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digital marketing
Kiwi partners are sticking to the old tried and true when it comes to marketing, something which is becoming an ever-increasing issue.
5 ways your eCommerce site can drive value this holiday season
Thu, 30th Nov 2017
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cx
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martech
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commerce systems
Boost your eCommerce revenue this holiday season: Discover five expert tips to make your site festive, engaging, and primed for increased sales.
Distributor offering digital marketing as part of unique value proposition
Thu, 2nd Nov 2017
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martech
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digital marketing
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sap
Effective digital marketing is a key strategy for any business to reach its full potential in today’s digital environment.
Yikes! What to do when your Facebook group is hijacked by competitors
Tue, 19th Sep 2017
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martech
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facebook
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digital marketing
SMBs often find creating groups and participating on social media a good way to gain exposure, but we can't always control how they're used.
Kiwi SMEs need to leverage more digital advertising tools
Thu, 7th Sep 2017
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digital signage
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martech
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digital marketing
A third of SMEs with a website say they receive less than 50 visitors each week, whereas 25% had no idea about their web traffic numbers.
Update lets businesses manage their listing from Google Search page
Thu, 7th Sep 2017
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martech
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google
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digital marketing
Businesses with complete listings on Google are twice as likely to gain customer trust and 38% more likely to attract in-store visits.
Firefly named finalist in two Westpac Business Awards categories
Fri, 25th Aug 2017
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martech
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digital marketing
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awards
The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.
Interview: HID Global talks trusted identities, privacy & why we need to be ready for smart buildings
Wed, 16th Aug 2017
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pam
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martech
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iam
HID Global is a major player in the identity management space and more committed to trusted identities than ever before.
IT jobs are emerging that never existed before but can employers keep up?
Wed, 16th Aug 2017
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digital transformation
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martech
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iot
New Zealand's first Digital Remuneration Report reveals high demand for digital skills in the country's job market.