Search engines Stories

Asian Stories

Search engines stories

The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech

AI tools now favour recent, credible coverage over paid media, leaving B2B tech firms with a growing visibility gap in search results.

By Patrick Keenan • 5 min read • Last month

Global Stories

Search engines stories

Digital Transformation

Everywhen warns AI use is straining energy & water

Heavy AI usage could soon squeeze power grids and water supplies as queries multiply across business and everyday search.

By Sean Mitchell • 4 min read • Last week

Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • Last week

DataCentre infrastructure

Feedonomics launches AI shopping catalogue exports

Merchants may need to adapt product data as AI assistants increasingly shape online shopping and determine which items appear first.

By Sofiah Nichole Salivio • 3 min read • Last month

Customer Experience

Gen Z shoppers trust AI recommendations, study finds

Retailers face a shift in trust as 64% of Gen Z shoppers buy on AI recommendations without checking other sources, a study finds.

By Sofiah Nichole Salivio • 4 min read • Last month

Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Last month

Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Last month

Gaming

LoopMe launches Chartboost Direct for app publishers

As web traffic falls, the new system aims to help app publishers tap brand budgets directly without changing their ad tech stack.

By Catherine Knowles • 4 min read • Last month

Digital Transformation

Thryv urges small businesses to boost AI search visibility

Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.

By Shannon Williams • 5 min read • Last month

Data Analytics

Trustpilot launches AI search tools for brand visibility

Brands risk losing search traffic as Trustpilot’s new tools track how recent reviews shape AI recommendations and rankings.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Marketing Technologies

AI bots hit publishers as referral traffic plummets

Publishers are losing readers and revenue as AI chatbots deliver 96% less referral traffic than Google search, Akamai found.

By Sofiah Nichole Salivio • 4 min read • Last month

Software-as-a-Service

Cloudflare & GoDaddy back AI bot identity standards

Small website owners will gain new tools to block, allow or charge AI crawlers as Cloudflare and GoDaddy back identity standards.

By Sean Mitchell • 5 min read • Last month

Marketing Technologies

Anaxi, Carnegie Mellon study AI data value, revenue models

As generative tools displace search, the partnership will test how AI datasets are priced and how platforms can balance advertising with subscriptions.

By Mark Tarre • 5 min read • Last month