Sensor Tower stories
App marketing trends: Rising ad budgets & KPI targets
Fri, 21st Feb 2025
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gaming
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digital entertainment
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genai
A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.
AI apps see 180% growth, TikTok leads social downloads
Tue, 28th Jan 2025
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social media
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tiktok
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sensor tower
Sensor Tower's latest report reveals a booming global mobile economy, with users logging 4.2 trillion hours and AI apps surging to a billion-dollar market.
Global mobile app spending hits $150 billion in 2024
Thu, 23rd Jan 2025
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blockchain
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genai
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ai
Consumer spending on mobile applications soared to $150 billion in 2024, marking a 13% rise from last year, driven largely by non-gaming apps.
Crypto app downloads down as market crashes - report
Wed, 13th Jul 2022
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blockchain
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cryptocurrency
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cryptomining
It appears the mass FOMO around crypto investing may be wearing thin with new data revealing a noticeable drop in crypto app downloads this year.
Australia’s most downloaded apps revealed in study
Wed, 4th May 2022
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digital entertainment
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apps
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netflix
Sensor Tower reveals government apps topped the list followed by the usual social media suspects, but local streaming services also made the cut.
Mobile eCommerce: In-app shopping set to reach an all-time high
Wed, 1st Dec 2021
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martech
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commerce systems
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shopping
In-app shopping set to reach all-time high as mobile commerce continues to dominate, according to a study by Adjust and Sensor Tower.