Simone Morandi stories

Simone Morandi explores how generative AI is transforming the way people discover and interact with brands, with a particular focus on the evolving retail and ecommerce landscape. His writing examines the shift from traditional search and social channels toward AI-driven discovery, and what this means for brand visibility, consumer trust and purchase behavior.

By reading Simone’s stories, you’ll gain insight into how AI-powered interfaces and recommendation systems are changing the rules of competition on the digital shelf. He breaks down what brands need to know to stay discoverable, how to adapt marketing and product strategies for AI-centric journeys, and where the next opportunities and risks lie as generative AI becomes central to retail decision-making.