Snowflake stories
![Story image](../../../../../uploads/story/2024/07/24/preview_GregCzajkowski.webp)
Greg Czajkowski joins Celonis as EVP of engineering
3 days ago
#
data analytics
#
martech
#
cdp
Celonis has appointed Greg Czajkowski as EVP of Engineering, leveraging his extensive experience from Snowflake and Google to enhance its Process Intelligence platform.
![Story image](../../../../../uploads/story/2024/07/18/preview_techday_3b0ae0cd7579fb5b256c.webp)
United Kingdom to introduce stricter AI Bill in King's Speech
Last week
#
martech
#
hcm
#
cdp
The UK government announced an AI Bill in the King's Speech, aiming to shift from flexible frameworks to binding regulations ensuring responsible AI use.
![Story image](../../../../../uploads/story/2024/07/17/preview_techday_80a7755f2a38f85b19c8.webp)
ReliaQuest report notes 20% spike in ransomware Q2 2024
Last week
#
ransomware
#
martech
#
cdp
ReliaQuest's Q2 2024 report reveals a 20% surge in ransomware attacks. With 1,237 organisations hit, new players like RansomHub rise amid the RaaS disruption.
![Story image](../../../../../uploads/story/2024/07/15/preview_techday_700afe091ba11d6062e5.webp)
Shiprocket deploys on Snowflake AI Data Cloud for better insights
Last week
#
uc
#
data protection
#
cx
Snowflake's AI Data Cloud has been deployed by eCommerce platform Shiprocket to enhance data operations, benefiting 1.5 lakh merchants with real-time insights.
![Story image](../../../../../uploads/story/2024/07/10/preview_techday_733f1a3357f938397fc5.webp)
Experts urge UK Govt to prioritise AI & process intelligence
This month
#
martech
#
digital transformation
#
cdp
Industry experts call for the UK government to prioritise AI and process intelligence, highlighting the critical need to eliminate inefficiencies and foster innovation to drive economic growth.
![Story image](../../../../../uploads/story/2024/07/08/preview_techday_612fdfc236ef1483c6fb.webp)
Labour landslide win prompts urgent digital transformation push
This month
#
digital transformation
#
martech
#
cdp
The Labour Party's landslide victory heralds a seismic shift in UK politics, with significant implications for the tech industry and digital transformation.
![Story image](../../../../../uploads/story/2024/07/01/preview_techday_364fae11f5362136e072.webp)
SaaS security breaches escalate, fuelling urgent defences push
This month
#
martech
#
storage
#
advanced persistent threat protection
Cloud SaaS applications face increasing cyber-attacks, with breaches quadrupling in a year due to identity factors, highlighting urgent security needs.
![Story image](../../../../../uploads/story/2024/06/25/preview_techday_370dec0f01b1d2546355.webp)
Experts advocate post-summit steps and vision for AI adoption
Last month
#
martech
#
cdp
#
transparency
Following the AI Seoul and AI Summit in Sydney, international experts from various sectors emphasised the importance of pragmatic steps and strategic vision in adopting AI.
![Story image](../../../../../uploads/story/2024/06/21/preview_techday_5757bc968d78bbc53ae7.webp)
Intercom selects Fivetran to modernise data stack for growth
Last month
#
martech
#
cdp
#
engineering
Intercom partners with Fivetran to upgrade its data infrastructure, resolving prior issues with data loss and quality, aiming to enhance decision-making.
![Story image](../../../../../uploads/story/2024/06/20/preview_techday_7b9a15618d3ecd770527.webp)
Snowflake reveals major platform advances at 2024 Summit
Last month
#
storage
#
cx
#
martech
At the Snowflake Summit 2024, Snowflake unveiled key advancements to its AI Data Cloud platform, enhancing data flexibility, interoperability, and performance.
![Story image](../../../../../uploads/story/2024/06/18/preview_techday_b9ec196eeb04906f4263.webp)
Alleged Ticketmaster data breach tied to Snowflake security flaw
Last month
#
storage
#
martech
#
breach prevention
Ticketmaster may have suffered a data breach after BreachForums' relaunch, say reports. Experts urge vigilance but caution against premature conclusions.
![Story image](../../../../../uploads/story/2024/06/13/preview_techday_e7b6af8d3727d11c70b1.webp)
Amplitude unveils six new integrations to enhance analytics platform
Last month
#
data analytics
#
ecm
#
martech
Amplitude introduces six new integrations and an integration portal to enhance its digital analytics platform, featuring partnerships with Contentful, HubSpot, and more.
![Story image](../../../../../uploads/story/2024/06/13/preview_techday_16a179bcf467783c916f.webp)
Snowflake breaches reveal need for stronger SaaS security measures
Last month
#
saas
#
martech
#
cdp
Recent breaches at Snowflake reveal critical gaps in customer security practices, emphasising the urgent need for comprehensive two-factor authentication and stricter controls in SaaS applications.
![Story image](../../../../../uploads/story/2024/06/11/preview_techday_56dd5fdfd5fec7ec3fcb.webp)
Snowflake & NVIDIA partner to boost AI app development
Last month
#
martech
#
cdp
#
ai
Snowflake and NVIDIA unveil partnership at Summit 2024, integrating AI Enterprise software to help businesses build customised AI apps with ease and efficiency.
![Story image](../../../../../uploads/story/2024/06/06/preview_img-nAXtkVpott3VO7TFNedoNkYD.webp)
Amplitude launches Snowflake native analytics at summit
Last month
#
risk & compliance
#
martech
#
cdp
Amplitude unveils its Snowflake native offering, allowing businesses to conduct product analytics directly within Snowflake. Free access for startups up to five users.
![Story image](../../../../../uploads/story/2024/06/06/preview_img-4kceNLLkvlKgJkv1Fusi8OLV.webp)
SAS unveils Data Maker on Snowflake Marketplace at Summit 2024
Last month
#
data analytics
#
martech
#
planning
At Snowflake Data Cloud Summit 2024, SAS introduced SAS Data Maker on Snowflake Marketplace, a tool to generate precise synthetic data, enhancing prediction, planning, and innovation for businesses.
![Story image](../../../../../uploads/story/2024/06/06/preview_img-6q72j5FQcYo72lbeCsh56plp.webp)
Fivetran extends partnership with Snowflake for AI data initiatives
Last month
#
martech
#
data analytics
#
cdp
Fivetran extends its partnership with Snowflake to enhance enterprise data initiatives with Iceberg Table support and Native Connectors, announced at the 2024 Snowflake Data Cloud Summit.
![Story image](../../../../../uploads/story/2024/06/06/preview_img-Qm1GaKysxKRccncW76GvEDHp.webp)
Snowflake unveils new AI innovations at Summit 2024
Last month
#
martech
#
data analytics
#
cdp
Snowflake unveils groundbreaking updates to its Cortex AI platform at Snowflake Summit 2024, aiming to make enterprise AI more accessible, efficient, and secure.
![Story image](../../../../../uploads/story/2024/06/06/preview_img-wMp6d67uOSluRfRumARvO83Z.webp)
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Last month
#
data analytics
#
cx
#
martech
Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
![Story image](../../../../../uploads/story/2024/06/05/preview_img-Iz90ohh2GFuzblUT8gA4aqem.webp)
SnapLogic expands Snowflake integration to revolutionise AI apps
Last month
#
martech
#
rpa
#
cdp
SnapLogic expands integration with Snowflake AI Data Cloud, integrating vector data types, Cortex, and Streamlit. Enhancements enable rapid AI app deployment.