Social Media stories

Photographs, home addresses, and date of birth were among the personal details available online through search engines.

Gaming is emerging as a core channel for youth engagement, with social via gaming fast becoming the choice for Gen Alpha (ages 4 - 18).  

The success of the deviant social media influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms.

Scammers are not just calling or emailing Kiwis 'out of the blue' anymore; they are waiting in ambush with highly sophisticated schemes.

The country’s capacity to remain digitally competitive while delivering enhanced experiences will hinge on enterprises and governments embracing emerging and intuitive networks.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

"This is key for impacting consumer purchase decisions, particularly during times of economic uncertainty and for small businesses with a low marketing budget.”

"This email does a pretty good job of spoofing a Microsoft OneDrive or SharePoint document share page, although it’s not legitimate."

GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.

Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.

It's more cost-effective to attract repeat business than it is to bring in new business, meaning that a satisfied guest is much more likely to come back if they leave a happy customer.

We look at the often mentioned but rarely understood social networking application Telegram and how it works.

New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.

Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity, the researchers state.

A new market update released by Similarweb, a digital intelligence platform, has highlighted the changing digital advertising trends on social media for December 2022.

Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.

Adobe Express leverages decades of Adobe innovation to empower users to build content that stands out with high-quality

Response-based attacks targeting corporate inboxes have climbed to their highest volume since 2020, representing 41% of all email-based scams.

Researchers from Mandiant say they have uncovered a significant disinformation campaign from the Chinese Government in the wake of U.S. Speaker Nancy Pelosi's visit to Taiwan.

Norton's quarterly report has highlighted the seriousness of the threat landscape in New Zealand.

Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.

ASB is helping 18 to 24-year-olds take advantage of financial possibilities and better understand the world of money.

A technology industry leader is urging the government not to shy away from policing social media platforms in New Zealand.

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