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Social Media news stories

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Collaboration
TikTok launches community-inspired effect capability
TikTok has announced the launch of its Effect House feature to allow its users to create and share Community Effects.
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Instagram
Report shows Instagram Singapore’s most engaging platform
A new report by Emplifi highlights how the country’s government used social media channels to engage with Singapore residents, revealing Instagram is the public sector’s most popular.
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Tripwell
Tripwell launches platform for travel planning and commerce
Australian based travel publisher Tripwell has launched its new digital platform, which looks to utilise social media for the purpose of travel planning and commerce.
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Remote Working
2degrees helps working Kiwis switch off with new app
New research by the company revealed that nearly half of New Zealand adults are looking for a better balance between their online and real lives but don't know how to achieve it.
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Apps
App and social media usage numbers soar in Australia
Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.
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LCD Cooler
Upstream and Socital to trial global retail marketing solution
Trials will soon be underway for a new mobile retail marketing solution, created as part of a partnership between Upstream and Socital.
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Hootsuite
Social media user numbers swell to 58% of world's population, spurring social commerce boom
More than 58% of the global population now uses social media - so which platform is leading the pack?
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Phishing
DHL tops list of companies most impersonated by criminals
Cybercriminals often impersonate brands to gain valuable data, and new research by Check Point Software has found DHL to be the brand most frequently imitated by cybercriminals. 
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Social Media
YouTube Shorts a haven for scammers using stolen TikTok videos
Scammers are stealing existing short-form videos from TikTok and reposting them as YouTube Shorts, racking up millions of views and gaining tens of thousands of subscribers, according to new research from Tenable.
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Social Media
TikTok's unveils plans to safeguard and diversify recommendations
TikTok has unveiled new details about the platform's work to safeguard and diversify its recommendation system. 
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Online shopping
Back in style: Virtual try-on tech making waves on social media
Virtual try-on tech has become the latest trend to hit the global online shopping market, with one platform reporting almost half a million outfits tried on in one week.
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Facebook
BREAKING: Facebook rebrands to Meta, Zuckerberg unveils 'metaverse'
"The metaverse will feel like a hybrid of today's online social experiences, sometimes expanded into three dimensions or projected into the physical world."
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Twitter
Twitter trials new advertising system in tweet conversations
The experiment, which inserts ads under the first, third, or eighth reply under a tweet, brings more advertising opportunities for businesses - and more ad saturation to its customers.
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Data Privacy
Kiwis have a strong distrust over how companies use their personal data
The majority of New Zealanders are concerned about data privacy, with 53% stating companies are requesting too much personal information.
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Scams
Are banks, social media and telcos to blame for scam explosion?
Consumers think banks, retailers and mobile operators need to do more to protect them and their personal information from fraudsters.
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Hootsuite
Hootsuite deepens partnership with Microsoft Teams
The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.
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FAQ
How to mention or tag Techday's brands on social media
You can share these story links on your own social media channels, but you can also mention our brands too. Here’s how.
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Snowflake
Linktree selects Snowflake platform to support intelligence and analytics
Snowflake has announced it’s been chosen by Linktree to support the company’s business intelligence and analytics activities.
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Social Media
Plan for Christchurch Call to target social media algorithms welcomed
A tech specialist says targeting social media algorithms is an important step to reduce extremist online content.
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Facebook
Facebook ad engagement equal to social networking, study finds
Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social. 
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Data
Users pay with personal data - Kaspersky on WhatsApp move to share data with Facebook
"Nothing is truly free, and, unfortunately, the current business model for free services means that, essentially, we pay with our data."
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SaaS
Hootsuite announces acquisition of SaaS provider Sparkcentral
"Brands and organisations must grow their digital capabilities to connect with their customers on the social and messaging platforms their customers use, not the other way around."
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Social Media
Trump social media ban too little, too late
"Big Tech has made mega profits by turning a blind eye to the true extent of misinformation on their platforms."
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Gaming
Times Square brings New Year's Eve to homes around the globe
Organisers of the New Year's Eve Ball Drop Celebration are bringing the world's biggest party to homes around the world, live and direct from Times Square.