Social Media stories

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

TrafficGuard ramps up New York presence as US advertisers brace for rising ad fraud, with losses forecast to hit USD $172 billion by 2028.

Deepfakes fuel mistrust on UK dating apps as users turn to AI companions, with scammers and identity fraud exploiting synthetic profiles.

LinkedIn launches Premium All-in-One in Australia, bundling AI-powered hiring, marketing and sales tools for fast-growing small businesses.

Fake Olympics shop ads on Meta push fans to cloned sites mimicking Milano Cortina 2026 store to steal card and personal details.

Pinterest links moodboards to World of Warcraft housing, letting players design Azeroth homes and pin in-game creations directly.

US shoppers increasingly demand transparent sustainability data and are driving a boom in second-hand and resale as reCommerce goes mainstream.

New Zealand tightens health advertising code, curbing influencer endorsements, tougher evidence rules and stricter protections for vulnerable people.

Sefiani launches Surfacd, a tool that lets brands track and optimise how AI search engines present them versus rivals across key queries.

AI-driven romance scams are rife on UK dating apps, with one in five users meeting fake profiles and 11% losing money, new research warns.

From swipes to sparks, low-latency data centres, clouds and interconnection hubs quietly power your Valentine’s match worldwide.

Young Australians lose over AUD $2.2 million as fake flexible job offers surge, with scammers recruiting money mules via texts and social media.

McAfee warns Australians AI-powered romance scams are surging ahead of Valentine’s Day, with one in seven victims losing an average AUD $780.

Avast rolls out Deepfake Guard for Windows and expands Scam Guardian on mobile, promising real-time protection from AI-powered scams.

Daon warns viral ChatGPT caricature craze is handing fraudsters a richer dossier of personal data to fuel scams and social engineering.

Shirofune has integrated Reddit Ads into its automation platform, letting marketers manage and optimize Reddit alongside other digital channels.

AI-driven romance scams now cost UK victims GBP £20.5 million, spreading from dating sites to everyday apps and evading bank checks.

UK romance scam losses top GBP £106m as organised fraudsters exploit Valentine’s surge, with average victims losing more than GBP £11,000.

Open source intelligence tools are helping investigators rapidly uncover tax and benefit fraud by exposing inconsistencies in online data.