Social Media stories
Quarter adults wish personal info not available online:Uswitch
Photographs, home addresses, and date of birth were among the personal details available online through search engines.
Gaming fast becoming the new social for Generation Alpha
Gaming is emerging as a core channel for youth engagement, with social via gaming fast becoming the choice for Gen Alpha (ages 4 - 18).
The dark side of social media influencers: facilitating counterfeit trade
The success of the deviant social media influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms.
Scammers luring Kiwis in with Google Adwords, social media
Scammers are not just calling or emailing Kiwis 'out of the blue' anymore; they are waiting in ambush with highly sophisticated schemes.
Powering and advancing Australia’s connectivity landscape
The country’s capacity to remain digitally competitive while delivering enhanced experiences will hinge on enterprises and governments embracing emerging and intuitive networks.
A contemporary technological solution for modern marketing
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
Shoppers more likely to purchase a product with influencer support
"This is key for impacting consumer purchase decisions, particularly during times of economic uncertainty and for small businesses with a low marketing budget.”
cybercriminals using Linktree to steal credentials
"This email does a pretty good job of spoofing a Microsoft OneDrive or SharePoint document share page, although it’s not legitimate."
Higher social media spend by Australian SMEs in 2023: GetApp
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
Biggest drawback of social media for SMEs? Copycats
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
Listen and act: Why hotels need better guest engagement
It's more cost-effective to attract repeat business than it is to bring in new business, meaning that a satisfied guest is much more likely to come back if they leave a happy customer.
What is Telegram's and what are the key reasons to use it?
We look at the often mentioned but rarely understood social networking application Telegram and how it works.
New research finds Facebook lost ad market share in Q4 2022
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.
Internet users actively seeking best brands from sea of options
Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity, the researchers state.
New research highlights digital advertising insights
A new market update released by Similarweb, a digital intelligence platform, has highlighted the changing digital advertising trends on social media for December 2022.
Pattern Australia and popular local skincare brand partner
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
Adobe Express innovations make content creation easy and productive
Adobe Express leverages decades of Adobe innovation to empower users to build content that stands out with high-quality
HelpSystems shines light on impact of response-based threats
Response-based attacks targeting corporate inboxes have climbed to their highest volume since 2020, representing 41% of all email-based scams.
Mandiant researchers uncover significant new disinformation campaign
Researchers from Mandiant say they have uncovered a significant disinformation campaign from the Chinese Government in the wake of U.S. Speaker Nancy Pelosi's visit to Taiwan.
Norton research finds NZ threat landscape diversifying on social media
Norton's quarterly report has highlighted the seriousness of the threat landscape in New Zealand.
ActiveCampaign reveals consumers seek trusthworthy content
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
New ASB campaign helps young people better understand money
ASB is helping 18 to 24-year-olds take advantage of financial possibilities and better understand the world of money.
Govt must step up to police social media - InternetNZ boss
A technology industry leader is urging the government not to shy away from policing social media platforms in New Zealand.
How to mention or tag TechDay's brands on social media
You can share these story links on your own social media channels, but you can also mention our brands too. Here’s how.