Social Media stories
Advertisers in nine European markets can now gauge how many campaign viewers actually engaged, as the firms combine reach with attention data.
New research suggests trust matters more than novelty, with 84% of users relying on friends and family to find apps and only 44% trusting AI.
Fraudsters are using AI to impersonate staff and build fake companies, forcing businesses to tighten checks and oversight as scams become harder to spot.
Most UK and Ireland customers will use AI support if it solves problems fast, but 65 per cent still prefer a human for tricky queries.
The shift is intended to help the fashion label turn online discovery into store visits as it pushes beyond handbags into ready-to-wear clothing.
Australian young men can now access free one-to-one or group counselling through gaming communities, as loneliness affects many and support often feels out of reach.
Social platforms now command more than a third of Australia's digital ad market, with spend forecast to climb 16.5% to USD $6.15 billion in 2026.
Privacy fears over discreet eyewear are prompting venues to tighten rules as an anti-scam group satirises covert filming in public spaces.
HSBC and JBL are among the brands telling entrants to avoid AI, as D&AD's New Blood Awards highlights the value of human judgement.
Most UK parents of primary schoolchildren want lessons on safe internet use rather than outright bans, a survey suggests.
Rising fraud and AI-powered impersonation are leaving banks under pressure to improve checks, as 69% of Britons doubt they could spot a deepfake fraudster.
Many families may face a new safety challenge, with research finding 42% of 11 to 15-year-olds expect to move to apps outside the rules.
Marketers in India risk wasted spend unless they measure post-install behaviour, since more channels alone do not guarantee better app growth.
Black Friday is now the cue for Christmas spending, with one-third of Australian shoppers saying they start festive buying then and most still preferring stores.
Businesses are being urged to treat cyber security as a marketing and reputation issue, with digital channels now central to customer trust.
Social discovery is forcing brands to rethink visibility, as the new service maps customer questions across platforms and communities.
New Zealand victims of holiday shopping scams lost an average of NZ$1,997, the highest among surveyed markets, Norton's research found.
Residents in central Rolleston were left without water for almost eight hours after a 30-year-old main burst, prompting a review of Selwyn Water's response.
Rising Australian video budgets are driving demand for formats that extend TV commercials onto phones, with connected TV now taking 60% of publisher video spend.
Many families may need to prepare for children to shift to less regulated apps, as research shows 42% of teens expect to bypass the ban.
