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Social Media stories

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Quarter adults wish personal info not available online:Uswitch
This month
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broadband
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cybersecurity
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online security
Photographs, home addresses, and date of birth were among the personal details available online through search engines.
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Gaming fast becoming the new social for Generation Alpha
Last month
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gaming
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social media
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online games
Gaming is emerging as a core channel for youth engagement, with social via gaming fast becoming the choice for Gen Alpha (ages 4 - 18).  
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The dark side of social media influencers: facilitating counterfeit trade
Last month
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cybersecurity
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social media
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counterfeits
The success of the deviant social media influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms.
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Scammers luring Kiwis in with Google Adwords, social media
Mon, 24th Jul 2023
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cybersecurity
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social media
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scams
Scammers are not just calling or emailing Kiwis 'out of the blue' anymore; they are waiting in ambush with highly sophisticated schemes.
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Powering and advancing Australia’s connectivity landscape
Tue, 18th Jul 2023
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wireless networks
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wi-fi
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social media
The country’s capacity to remain digitally competitive while delivering enhanced experiences will hinge on enterprises and governments embracing emerging and intuitive networks.
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A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
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digital transformation
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crm
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ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
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Shoppers more likely to purchase a product with influencer support
Fri, 23rd Jun 2023
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social media
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smb
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retail
"This is key for impacting consumer purchase decisions, particularly during times of economic uncertainty and for small businesses with a low marketing budget.”
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cybercriminals using Linktree to steal credentials
Wed, 26th Apr 2023
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cybersecurity
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social media
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check point software
"This email does a pretty good job of spoofing a Microsoft OneDrive or SharePoint document share page, although it’s not legitimate."
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Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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social media
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social media listening
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digital marketing
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
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Biggest drawback of social media for SMEs? Copycats
Thu, 9th Mar 2023
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social media
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branding
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smes
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
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Listen and act: Why hotels need better guest engagement
Tue, 28th Feb 2023
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cx
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social media
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branding
It's more cost-effective to attract repeat business than it is to bring in new business, meaning that a satisfied guest is much more likely to come back if they leave a happy customer.
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What is Telegram's and what are the key reasons to use it?
Fri, 17th Feb 2023
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social media
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communications
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messaging
We look at the often mentioned but rarely understood social networking application Telegram and how it works.
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New research finds Facebook lost ad market share in Q4 2022
Fri, 3rd Feb 2023
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advertising
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social media
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meta
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.
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Internet users actively seeking best brands from sea of options
Tue, 31st Jan 2023
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internet
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social media
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meltwater
Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity, the researchers state.
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New research highlights digital advertising insights
Thu, 19th Jan 2023
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facebook
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social media
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snapchat
A new market update released by Similarweb, a digital intelligence platform, has highlighted the changing digital advertising trends on social media for December 2022.
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Pattern Australia and popular local skincare brand partner
Tue, 15th Nov 2022
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social media
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marketing
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branding
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
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Adobe Express innovations make content creation easy and productive
Thu, 20th Oct 2022
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cloud services
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martech
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creative technologies
Adobe Express leverages decades of Adobe innovation to empower users to build content that stands out with high-quality
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HelpSystems shines light on impact of response-based threats
Tue, 16th Aug 2022
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cybersecurity
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email security
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phishlabs
Response-based attacks targeting corporate inboxes have climbed to their highest volume since 2020, representing 41% of all email-based scams.
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Mandiant researchers uncover significant new disinformation campaign
Tue, 9th Aug 2022
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advanced persistent threat protection
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ddos
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social media
Researchers from Mandiant say they have uncovered a significant disinformation campaign from the Chinese Government in the wake of U.S. Speaker Nancy Pelosi's visit to Taiwan.
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Norton research finds NZ threat landscape diversifying on social media
Fri, 5th Aug 2022
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phishing
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cybersecurity
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email security
Norton's quarterly report has highlighted the seriousness of the threat landscape in New Zealand.
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ActiveCampaign reveals consumers seek trusthworthy content
Thu, 28th Jul 2022
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open source
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user experience
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branding
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
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New ASB campaign helps young people better understand money
Wed, 6th Jul 2022
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devops
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marketing
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asb
ASB is helping 18 to 24-year-olds take advantage of financial possibilities and better understand the world of money.
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Govt must step up to police social media - InternetNZ boss
Tue, 31st May 2022
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social media
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investment
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hate speech
A technology industry leader is urging the government not to shy away from policing social media platforms in New Zealand.
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How to mention or tag TechDay's brands on social media
Sun, 1st May 2022
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social media
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techday
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faq
You can share these story links on your own social media channels, but you can also mention our brands too. Here’s how.
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