Tiahn Wetzler stories
Tiahn Wetzler shares insightful perspectives on app marketing strategies, particularly in navigating the evolving landscape of holiday sales. Through detailed analyses, readers can learn how early preparation, AI integration, and effective omnichannel approaches are crucial to maximizing success during peak shopping seasons.
Her stories provide practical guidance and essential takeaways for marketers aiming to adapt to changing market dynamics and enhance their campaigns' responsiveness and reach. Exploring her work offers valuable knowledge for those interested in advancing their app marketing efforts in competitive and fast-changing environments.
Mobile app installs & sessions keep climbing in 2025
Tue, 24th Feb 2026
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gaming
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data analytics
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digital transformation
Global mobile app installs jumped 10% in 2025 as sessions rose 7%, fuelled by surging finance and eCommerce usage in APAC and beyond.
Holiday sales success: essential insights for app marketers
Sat, 11th Oct 2025
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cx
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martech
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ai
App marketers must start early, leverage AI, and optimise omnichannel strategies to capitalise on the 2025 holiday shopping surge amid evolving market challenges.
Global shopping app installs soar 61% YoY in H1 2024
Fri, 23rd Aug 2024
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cx
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martech
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personalisation
Global shopping app installs surged 61% YoY in H1 2024, far exceeding other verticals. Key drivers include retail media networks and mobile wallets, says Adjust.