TikTok stories
Exclusive: How mobile game Kinder World is fostering mental wellbeing
Last month
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personal computing devices
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ios
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monetisation
Mobile game Kinder World, born out of the pandemic, fosters mental wellbeing by merging virtual houseplant care with therapeutic activities.
Bitdefender unveils first comprehensive security for creators
Last month
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malware
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phishing
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advanced persistent threat protection
Bitdefender launches Security for Creators to guard YouTubers, digital professionals, and influencers against cyber threats like account takeovers, fraud, and malware.
YouTube & Amazon top ad platforms while X sees decline
Last month
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digital entertainment
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genai
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ai
YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.
Australians opt for digital detox as social media use declines
Last month
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social media
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linkedin
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advertising
Australians are cutting down on social media use, especially apps like Snapchat and TikTok, as they embrace digital detox, a new report reveals.
Navigating new territories: New tools for online safety
Fri, 30th Aug 2024
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ai
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cybersecurity
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instagram
Meta NZ ramps up efforts to safeguard online users, introducing advanced features to protect teens, enforce age verification, and blur sensitive content.
Social platforms key for brands to drive growth, says Circana
Thu, 22nd Aug 2024
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ar, vr & metaverse
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shopping
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instagram
Circana's new report reveals social e-commerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.
Linnworks unveils Linnovation & Linn Academy 2025 event
Wed, 14th Aug 2024
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financial systems
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ecommerce
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tiktok
Linnworks unveils Linnovation webinars for July 2024 and brings back Linn Academy in June 2025 to showcase ecommerce tech updates and foster industry collaboration.
Pattern launches 'Pattern Creators' to bolster Aussie brands
Tue, 13th Aug 2024
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martech
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social media
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instagram
Pattern launches 'Pattern Creators' to help Australian brands tap into new audiences via influencer-led marketing, enhancing brand equity with authentic content.
Report highlights obstacles to AI adoption in Australia
Mon, 29th Jul 2024
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it training
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public sector
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government
V2 Digital's first State of AI in Australia report highlights early stages of AI adoption, barriers, and potential for business growth, with only 21% showing AI maturity.
Gen Z dining habits: prioritising trust, deals, & takeaways
Thu, 18th Jul 2024
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instagram
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us
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youtube
Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.
Southeast Asian retailers boost social commerce amid challenges
Tue, 16th Jul 2024
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data analytics
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cx
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martech
Shopify's Southeast Asia Retail Report 2024 reveals 68% of regional retailers will up social commerce spending amid economic challenges, driven by rising consumer engagement on platforms like TikTok.
Study reveals minimal ad view time boosts brand awareness
Tue, 2nd Jul 2024
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facebook
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instagram
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youtube
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
UK adults online for 76% of waking hours, study finds
Mon, 1st Jul 2024
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social media
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digital age
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research
New research by Bionic reveals the average UK adult spends 76% of waking hours online, highlighting concerns of excessive screen time and health impacts.
Experts urge government action on AI misinformation regulation
Wed, 26th Jun 2024
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ai
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manifesto
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skills gap
AI-generated misinformation is sparking regulatory calls in the UK, as satirical deepfakes and digital policy gaps threaten democracy and tech leadership.
Amperity unveils new tools to boost digital ad measurement
Wed, 19th Jun 2024
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digital advertising
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meta
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tiktok
Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.
Adobe & TikTok partner to streamline content creation
Tue, 18th Jun 2024
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martech
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content creation
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adobe
Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.
Salesforce enhances Service Cloud for unified customer care
Fri, 24th May 2024
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martech
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personalisation
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cdp
Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.
AI adoption soars as APAC social media teams face resource gaps
Wed, 15th May 2024
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ai
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ai models
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strategy
Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.
TikTok to join content authenticity initiative in fight against deepfakes
Fri, 10th May 2024
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edutech
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martech
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digital literacy
TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.
Australian digital habits dissected in new Global Digital Report
Tue, 7th May 2024
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martech
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meltwater
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online gambling
Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.