Stories by Aparna Gray

Nine marketing automation best practices to implement ahead of 9.9 super shopping day
Wed, 24th Aug 2022
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customers
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shopping
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sales
According to the Euromonitor International report, eCommerce sales in SEA are expected to reach $166 billion by 2026, following a 30% rise in 2021.

The enormous impact of AI and machine learning on eCommerce
Tue, 1st Sep 2020
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ai
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ml
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crm
With an increasing potential customer base, technologies such as AI and ML are crucial game-changers in the marketing and sales toolkit, writes dotdigital head of marketing Aparna Gray.