Stories by Aparna Gray

Asian Stories

Written by Aparna Gray

Nine marketing automation best practices to implement ahead of 9.9 super shopping day

According to the Euromonitor International report, eCommerce sales in SEA are expected to reach $166 billion by 2026, following a 30% rise in 2021.

By Aparna Gray • 6 min read • Wed, 24th Aug 2022

Global Stories

Written by Aparna Gray

EduTech

IWD 2024: How technology is helping accelerate women's progress today

IWD 2024 underscores the critical role of technology in accelerating women's progress, through enhanced access to education, healthcare, economic empowerment and leadership opportunities.

By Aparna Gray • 5 min read • Thu, 7th Mar 2024

Customer Relationship Management

The enormous impact of AI and machine learning on eCommerce

Australians are spending billions on online shopping, and AI and machine learning are crucial for businesses to enhance customer experiences.

By Aparna Gray • 3 min read • Tue, 1st Sep 2020

Stories from Other Regions

Written by Aparna Gray

Customer Experience

Redefining profit strategies in Australia: The impact of voice technology

Implementing systems that analyse and extract customer insights presents an invaluable opportunity to capitalise on an existing asset.

By Aparna Gray • 4 min read • Tue, 27th Feb 2024

Asian Stories

Nine marketing automation best practices to implement ahead of 9.9 super shopping day

Global Stories

IWD 2024: How technology is helping accelerate women's progress today

The enormous impact of AI and machine learning on eCommerce

Stories from Other Regions

Redefining profit strategies in Australia: The impact of voice technology

FinTech

MarTech

Infrastructure

Commerce

Enterprise

Cybersecurity

Telecomms