Stories by Billy Loizou
Is your dirty data messing with business productivity?
Everyone knows that dirty data messes with customer experience. But what about employee productivity and business performance?
2023 Trends: Future proof your loyalty program with a data-driven strategy
For leading brands, combining a digital-first experience with an effective loyalty program is critical to its customer-centric digital transformation. Yet why are so many brands getting it wrong?
Is ‘dirty data’ damaging your business?
The last decade has witnessed a rush on data. Every click, call, text, transaction — consumers provide vast amounts of data that could be used to create lasting value for brands and their customers.
Australian consumers demand hyper-personalisation, new report reveals
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
Digital transformation, privacy and the 'darkside' of the Metaverse
Technology is growing more and more sophisticated with each passing year. However, as the metaverse begins to unfold, we're only just scratching the surface to leverage data in new and innovative ways.
Why 2022 signals the ‘conscious’ commerce trend
With the rise of the eco and ethically-mindful generation, consumers scrutinise retailers more than ever before.
Unlocking your data: Why customer loyalty is more than ‘a points system’
A powerful customer engagement strategy involves more than a loyalty offering. It needs a 'customer-obsessed' mindset that puts the customer experience at the heart and centre.
Data derived from customer loyalty: more valuable than ever before?
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
Data: the key to unlocking loyalty success
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
Unleashing the power of retail loyalty: Who is getting it right?
Loyalty programs provide an exclusive ‘experience beyond the product' and help businesses get a better picture of their consumer buying journey.