Expert Opinions - Page 30

As a marketer, if you believe you're falling behind & others are more adept, you may be giving them credit for your own knowledge.

Digital commerce exemplars don't merely convert their product catalogues into eCommerce sites and mobile commerce applications.

Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.

What's old is new again. Judging from our ramping volume of client inquiry, DAM is undergoing a bit of a renaissance, albeit a quiet one.

Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.

Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.

Digital and social media companies such as Facebook are moving further into the world of sports as more viewer attention shifts in that direction.

New Zealand retailers are entering the busiest week of the year ahead of Christmas and the number of DDoS attacks continues to rise.