Code Climate appoints Kathleen Rohrecker as marketing senior vice president
Kathleen Rohrecker has been appointed as marketing senior vice president.
Rohrecker is a marketing executive with a strong track record of increasing the value of growth-stage technology companies.
Prior to joining Code Climate, Rohrecker was marketing senior vice president at application intelligence and automation provider NS1.
Before her tenure at NS1, Rohrecker served as CMO for Maxymizer and Revolution Analytics, positioning those companies for acquisition by Oracle and Microsoft, respectively.
"Kathleen has a history of scaling the value, audience, and customer base of every company she works for," Code Climate founder and CEO Bryan Helmkamp says.
"Our engineering management platform has the power to transform the daily lives of software engineering leaders.
"We're fortunate to have a communications leader with Kathleen's talent and vision to help us tell that story."
Rohrecker's data-driven approach to marketing strategy is a natural fit for the data insights startup.
As Oracle North American senior marketing director, Rohrecker developed a financial model to measure the relative contribution and conversion metrics for all inbound, outbound, and pipeline acceleration marketing programs, supporting nearly 300 sellers.
At Revolution Analytics, her go-to-market strategy for big data analytics solutions led to a 500% increase in average contract values in 18 months.
"Throughout my career, I've been privileged to help technology companies reach their full market potential, and I'm keenly aware of the power of data-driven insights to accelerate business outcomes," Rohrecker says.
"I look forward to elevating Code Climate among the engineering and business leaders who need it most."
Rohrecker resides in the greater New York City Area. She holds an MBA from Hofstra University and a Bachelor's degree in Economics from William - Mary.