Rockwell Automation has promoted Shovan Sengupta to Market Access Regional Vice President for the Asia Pacific region.
Sengupta will be based in Singapore and report to Scott Wooldridge, Asia Pacific President.
Rockwell Automation’s Market Access organisation collaborates with key distributors, systems integrators, original equipment manufacturers (OEMs) and technology partners to help customers design, implement, and maintain solutions that maximise their automation, software and IIoT investments.
“In the Fourth Industrial Revolution, companies need strong partnerships to achieve their full potential,” Wooldridge says.
“Together, we connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected, and more productive.
“Our PartnerNetwork has been evolving as we upskill existing members and add new partners with capabilities in areas like software and cyber security.
“In his new position, Shovan will play a critical role in helping our partners to transform and grow to meet the challenges of our rapidly changing industry.”
Sengupta joined Rockwell in 2021 as the region’s Channel Director.
Since then, he has played a key role in leading the company’s channel strategy working with value added distributors, specialty distributors and authorised resellers.
Following the acquisition of Fiix, Sengupta implemented the Fiix Partner Pilot program and the Information Software Value-Added Reseller Program in the region.
He succeeds Don Shoemaker, who recently returned to the United States to take up the position of Rockwell Automation’s Vice President of Market Access in North America.