Latest news - Page 169
Digital payments taking over Oz - threat or opportunity?
Tue, 22nd Jan 2019
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smartphones
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fintech
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martech
A report by Roy Morgan shows that over 70% of Australians are using at least one digital payment a year, with Gen X and Millennials leading the charge.
Kiwi firms can’t afford to ignore online advertising
Tue, 22nd Jan 2019
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martech
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google
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digital marketing
With the global online advertising market growing 23% year-on-year, Kiwi businesses can't afford to neglect digital marketing, says SEO experts Insight Online.
Jobs 'aplenty' for freelance writers, devs & eCommerce specialists?
Thu, 17th Jan 2019
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martech
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commerce systems
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software development
Freelance writing and API development topped the list of fastest-growing jobs in 2018, driven by surging demand for digital content and web services.
Adobe revamps Experience Cloud for retailers
Wed, 16th Jan 2019
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cx
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martech
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commerce systems
Adobe has revamped its Adobe Experience Cloud to offer customer experience management (CXM) capabilities that draw on AI and machine learning technology.
Infor snaps up SaaS contract with Drakes Supermarkets
Wed, 16th Jan 2019
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supply chain & logistics
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infor
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wholesale
Infor will be supplying Drakes with end-to-end systems to replace its legacy retail software and support its new wholesale venture.
Survey finds retailers 'bullish' on hybrid cloud adoption
Wed, 16th Jan 2019
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hybrid cloud
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public cloud
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converged infrastructure
The retail industry takes no prisoners and that’s made clear in its 'on the pulse' adoption of new technologies.
NZ companies ill-prepared for new digital marketing era
Tue, 15th Jan 2019
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martech
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google
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amazon
Kim Voon claims New Zealand companies need to get off their bums and get on with adopting new marketing tech or face being left behind by their global peers.
Facebook ban serves as stern warning for marketing firms
Mon, 14th Jan 2019
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martech
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facebook
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digital marketing
Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.
Firefly's journey from $100 to the Deloitte Fast 50 in just four years
Mon, 14th Jan 2019
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martech
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deloitte
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digital marketing
With just NZD $100 and an Auckland bedroom, Firefly soared to the Deloitte Fast 50, achieving a near-NZD $2 million turnover and 254% growth annually.
Oracle launches cloud suite for retail sector
Mon, 14th Jan 2019
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hyperscale
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dc
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open source
Oracle introduces a cloud suite for retailers, centralising store operations and enabling faster, more responsive service while cutting data centre costs.
Turning customer data into a competitive advantage
Wed, 26th Dec 2018
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crm
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cx
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martech
Retailers have historically struggled with access to customer data—perhaps the most valuable, untapped resource in businesses today.
Test $80,000 headphones at Sennheiser's new Sydney store
Fri, 21st Dec 2018
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digital entertainment
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sennheiser
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digital music
It wouldn’t be a shopping experience without a test of the Sennheiser HE1, a set of high-end headphones with a price tag of AU$80,000.
Get your SMB off to the right start for 2019
Tue, 18th Dec 2018
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paas
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data analytics
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martech
As 2018 ends, small businesses should focus on planning for 2019 by investing in talent, seeking external ideas, taking calculated risks, and automating tasks.
IDC: Manufacturing, retail/wholesale biggest cloud spenders
Tue, 18th Dec 2018
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it in manufacturing
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healthtech
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it industry
UK industry groups are expected to spend $37.5bn on cloud solutions in 2018, with manufacturing showing strongest growth, according to IDC.
Why use a trade exchange platform?
Fri, 14th Dec 2018
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paas
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martech
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commerce systems
Navigating growth and efficiency can be tough for SMBs. Bartercard offers trade solutions to enhance cash flow, reduce excess stock, and boost customer reach.
Human value must be put back in marketing - report
Wed, 12th Dec 2018
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martech
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digital marketing
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accenture interactive
Fjord Trends 2019 suggests that human value is about to be put back in the centre of innovation, with a focus on quiet and meaning in a noisy world.
Wine firm uses AR to tell its story right on the bottle
Wed, 12th Dec 2018
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martech
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ar, vr & metaverse
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digital marketing
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
Europol cracks down on counterfeit sites; arrests 12 people
Tue, 27th Nov 2018
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martech
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commerce systems
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counterfeits
Europol and law enforcement authorities from 26 countries have dismantled an online counterfeit goods ring and arrested 12 people.
ComCom report leads to greater focus on telcos, online retail
Tue, 27th Nov 2018
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uc
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ecommerce
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commerce commission
The light is shining on confusing complexities and consumer complaints about online retail and telco marketing behaviours in the new report.
Kiwis being taken for a ride with certification due to SEO fears
Tue, 27th Nov 2018
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martech
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apm
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software development
A digital marketing agency has noticed that many New Zealand SMEs are paying far too much for SSL certification.