Latest news - Page 26

Adjust integrates with Google Play Games on PC to boost metrics efficiency for mobile gaming app developers, using Google's Play Install Referrer API to directly attribute installs to PC campaigns.

SiteMinder unveils an innovative mobile platform for hotel revenue management, fundamentally transforming operations with real-time booking adjustments and risk identification capabilities.

Singapore's SQREEM Technologies acquires Melbourne's Trade Indy, pioneering a high precision, cookie-free audience targeting .

The EU inaugurates the global first AI Act aiming to mitigate potential risks of AI technologies and establish a human-centric regulatory framework, prompting other regions to catch up.

OutSystems has unveiled AI Agent Builder, a new solution aiding IT experts to integrate generative AI applications into their digital transformation plans, while ensuring adherence to standardisation and security protocols.

'AI-nxiety' amongst tech professionals is prevalent, but generative AI presents an opportunity rather than a threat, potentially driving further innovation and efficiency within the industry.

Tangram boosts its global footprint, recruiting ex-Ogilvy talent, Sai Chiu in the UK, and data specialist, Jun Hao Woo, in Singapore.

Fighting against costly bot attacks, the world's largest navigation device manufacturer has turned to Cequence's advanced bot detection and mitigation solution, API Spartan.

Findings from a LeanDNA and Wakefield Research survey highlight a high dependency on manual data-tracking in the supply chain sector.

Despite 69% of retailers in the United Kingdom planning AI integration in the next two years, only 27% are currently utilising it.

Java vendor Azul sees stellar growth due to rising cloud costs and Oracle’s Java pricing changes, with institutions like the University of Sydney making the switch.

Publicis Sapient acquires Spinnaker SCA to bolster its digital supply chain transformation capabilities, promising enhanced efficiency and advanced analytics for clients.

IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.

Hewlett Packard's debut Saudi Made server production facility, majority-led by female workforce, manufactures ProLiant servers in collaboration with Alfanar, advancing Saudi's Vision 2030 and AI technology fronts.

Denodo Technologies earns the status of a Leader in Forrester's Enterprise Data Fabric wave report Q1 2024, applauded for its future-ready approach to data management.

Healthcare sales leaders to embrace AI and automation technology to enhance data accuracy and sales productivity over the next three years.

Gartner predicts that by 2028, a third of interactions with generative artificial intelligence (GenAI) will employ autonomous agents for task completion, possibly transforming workplace operations across sectors.

Global payroll front-runner Deel acquires Africa-based PaySpace, significantly strengthening its global coverage and infrastructure—hits a remarkable $500M annual recurring revenue within five years.

A quarter of all eCommerce retailers face a decrease in email deliverability due to failure in meeting the DMARC policy criteria set by Yahoo and Google, warns a study by EasyDMARC.

SAP Emarsys has innovated its omnichannel customer engagement platform, enhancing AI capabilities for marketers and debuting new functions including LinkedIn integration.