Stories that mention Aparna Gray
Nine marketing automation best practices to implement ahead of 9.9 super shopping day
According to the Euromonitor International report, eCommerce sales in SEA are expected to reach $166 billion by 2026, following a 30% rise in 2021.
Dotdigital report helps companies to better serve customers
Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.
APAC retailers lagging in omnichannel capabilities
“It’s great to see APAC brands making significant progress in improving customer experience, however, currently they aren’t setting the bar high enough for a customer-centric strategy."
The enormous impact of AI and machine learning on eCommerce
With an increasing potential customer base, technologies such as AI and ML are crucial game-changers in the marketing and sales toolkit, writes dotdigital head of marketing Aparna Gray.